CASACOR Franca will be led by the duo Maurício Siqueira and Maurício Lemos Calixto, in addition to
CASACOR ’s Managing Director, Livia Pedreira, who reinforces the segment’s potential throughout the interior of the state of São Paulo. “Our arrival in Franca shows the great potential of the architecture, decoration and landscaping market in this region, which is increasingly investing in its professionals and seeing the local industry prosper and establish itself, including on the national scene.
CASACOR Franca , under the tutelage of Mauricio Siqueira and Mauricio Calixto, will be one of the good news of 2017.” Franchisee Mauricio Siqueira is an advertising professional with over 25 years of experience in the events and content segments related to architecture, design and furniture. He relates the relevance of an exhibition like
CASACOR in Franca to the growth of horizontal condominiums in the city. “Stores have started to remodel, as people have started to seek new experiences in their homes. In addition, we have the development of a younger group of professionals, and with the arrival of
CASACOR , the aim will be to provoke an even greater transformation in interior design.” Mauricio Lemos Calixto, director of Centro Cerâmico, has had stores in Franca for over 12 years and brings his experience to the franchise. Calixto has developed numerous initiatives for the architecture and interior design segment with Núcleo Conceito AD in the city and his stores are a reference for high-end coverings.
