Allianz Parque receives lighting in support of Purple September

Allianz Parque , the headquarters of CASACOR São Paulo 2021 , is lit up in purple until the end of the month in support of Purple September , National Cystic Fibrosis Awareness Month. The campaign's main objective is to contribute to the expansion of early diagnosis and to access to treatment in Brazil . Purple September is promoted annually by Unidos pela Vida (Brazilian Institute for Cystic Fibrosis Care), in partnership with volunteers, associations and assistance and supporters throughout Brazil. This year, in its eighth edition, the main theme of Purple September is the importance of breathing, with the motto " Take a deep breath, there's a lot of world ahead of you" . "With the COVID-19 pandemic, many people have become familiar with practices that are already common in the lives of those with cystic fibrosis, such as wearing a mask, using alcohol gel and social distancing. And they also began to value the act of breathing more”, explains Verônica Stasiak Bednarczuk de Oliveira , diagnosed with cystic fibrosis at the age of 23 , founder and executive director of the Unidos pela Vida Institute .

As part of Purple September 2021, purple lighting is being done on buildings and monuments in the main Brazilian capitals, such as the Botanical Garden and Arena da Baixada , in Curitiba; Allianz Parque and the FIESP building, in São Paulo; the Federal Senate , in Brasília; the Federal Justice building, in Recife; the Fonte Nova Arena , in Salvador; the Commercial Association of Maceió ; the Torre Alta Vila in Belo Horizonte , the Municipal Chamber of Linhares (ES), among others. And from September 3 to 30, an informative exhibition will be held at the Higienópolis-Mackenzie subway station in São Paulo. In addition, the international challenge Around the World for Cystic Fibrosis will be held until November 22, with the goal of completing a a total route of 40 thousand km — which corresponds to a trip around the globe —, inviting people to practice sports activities , with due care to protect against the pandemic. The action is organized by the Fibra Team, which is part of the Physical Activity Incentive Program of the Unidos pela Vida Institute and aims to encourage the practice of physical exercise among people with cystic fibrosis and the general public. All information is available both on the Fibra app Fiber Team and on the challenge hotsite .