CASACOR Minas Gerais has just announced the location that will host the
28th edition of the largest architecture, interior design and landscaping exhibition in the state. The directors chose a
group of houses located in the Santo Antônio neighborhood in Belo Horizonte. The main one will be
Casa Ferolla , a large house located at Rua São Domingos do Prata, 631, right on the corner of Leopoldina. In this mixed-use, tree-lined neighborhood, it is still possible to find quiet streets and examples of extremely contemporary buildings and houses that date back to
the city's construction period, coexisting in perfect harmony, preserving the characteristics of an area with a vocation for residential occupation. In this way, CASACOR Minas returns to its original format, of occupying a real house,
rescuing a tradition of the show , while at the same time pointing to the changes that are yet to come in this market and in the format of interaction with homes.
The Ferolla House
The original design for Casa Ferolla, built in the 1940s, was designed by
Ângelo Alberto Murgel , who is also responsible for some of the most impressive buildings in Belo Horizonte, such as the Ibaté Building – considered the city's first skyscraper –, the iconic Cine Theatro Brasil, the Brasil Palace Hotel and Centro dos Chauffeurs buildings, among many others scattered throughout the capital. Listed as a heritage site by the city government, the mansion was chosen due to its
connection with the proposal for this edition and also with the expectations regarding the possibilities of
dialogue between history and contemporaneity , preserving memory and identity while being connected to current times and issues.
The building, which was built to be the home of the Ferolla family and served this purpose until recently, is now preparing to become the newest venture by F2 Incorporadora e Construtora, developed in partnership with Arthros Incorporadora. The Casa Ferolla building was designed by experienced architect
José Eduardo Ferolla , who grew up in that property.
The space is in perfect synergy with the theme chosen for the year: “
Body and Home ”. All editions of the most complete architecture, landscaping and interior design exhibition in the Americas will explore this theme, which was the result of a work of mapping the
macro trends in behavior that impact the contemporary lifestyle . The campaign makes reference to the skin we inhabit, in addition to that of the body, that of the house and that of the planet. “
Architecture directly influences the way we act, occupy and inhabit , it is necessary to reflect on the role that the body assumes within an architectural project, instigating it to explore other possibilities of occupying space”, highlights
Juliana Grillo , director of CASACOR Minas.
Therefore, the holding of
CASACOR Minas at Casa Ferolla will be responsible not only for opening this important building to the city, but also for provoking reflection regarding its future occupation and integration with the city, demonstrating how
current projects can establish real dialogues with our history , preserving our identity in an appropriate way for future generations. The
28th CASACOR Minas Gerais will be held between
July 1st and August 20th, 2023. Casa Ferolla is located at Rua São Domingos do Prata, 631, in Santo Antônio - Belo Horizonte. Check out more photos of the new
CASACOR Minas Gerais headquarters in the gallery below:
