Dubbed
Super Salone , the
Salone del Mobile in Milan 2021 takes place this week with the aim of discussing topics such as innovation and sustainability. There are
425 brands on display in just 4 pavilions at the Fair's Exhibition Complex in Rho . And to welcome visitors, right at the entrance a green barrier formed by a hundred trees welcomes everyone. A sort of small forest created in collaboration between Salone del Mobile and
Forestami sets the tone for the Super Salone. The forest does not stop at the entrance, but extends right into the heart of the event: another hundred trees have been positioned within the various exhibition areas and of relaxation. This project aims to continue even after the event, with the planting of
3 million trees in the metropolitan city of Milan by 2030 .
A bold proposal with great synergy with the current moment, this year's Supersalone brings design pieces that contemplate life and offer solutions that make people's lives easier in the new world. Leading the show is architect Stefano Boeri and his "dream team" of architecture and design professionals who promise to deliver a memorable edition of the event – the first after the coronavirus pandemic.
The trees arranged in wooden containers give the space a fluid and lively feel. These characteristics were clearly reflected in the purpose of this year’s Salone del Mobile: a
true manifesto of life, humanity and harmony for the world.
The
Salone del Mobile in Milan is the largest and most important design and furniture event in the world. That is why big names in design have been invited, such as: Edra, Artemide, MDF Italia, Kartell, Molteni, Cecotti and many others. Brazilian designers were also present – this year was the year with the largest number of Brazilian brands exhibiting in Milan. One of the most emblematic and charming projects worth checking out are the lace pieces designed by Brazilian designer Pedro Franco, part of the "Bahia" collection. . Hand-embroidered, the beautiful lace patterns are bathed in bronze metal and look like laser-cut metal with perfect imprecision.
Sier Móveis, a company specializing in high-end furniture, also brought a surprising design, with solid wood pieces that demonstrate elegance and naturalness. One of the pieces of furniture that featured a touch of wood was the Carol Armchair, which featured a powerful design. and subtle to give softness, fluidity and comfort.
Sustainability as a pillar of Supersalone
Sustainability is a pillar that guides the exhibitions at the Salone del Mobile in Milan . Sustainable attitudes, which were already being considered in previous editions, are now gaining visibility in 2021, especially with the reuse of materials and the practice of recycling.
Aran Cucine stood out with a sustainable proposal called "Oasi Kitchen", which brings, in a single piece, not only an entire built-in, functional and modern kitchen, but the very "narrative of everything that surrounds it". The space was signed by none other than the curator Stefano Boeri himself, who combined technology and naturalization to rescue what is essential for the individual. Supersalone runs until September 10th,
check out the highlights of the edition here .
