At the age of 17, still in his first job,
André Namitala , who now holds the position of creative director at
Handred , came across a piece of work by
Sergio Rodrigues . At that moment, he realized the harmony between his future personal and professional interests and the language of furniture.
Influenced by the references of the 20th century, in which
Modernism played a central role, André founded Handred in 2012, incorporating the atmosphere of that era into the concept of his fashion brand, working with insinuations of design, art and architecture. When he acquired his first armchair designed by Sergio Rodrigues, he realized that the furniture spoke directly to the brand's clothes due to its simplicity.
This entire trajectory between fashion, furniture and André's deep admiration for Rodrigues translates into the first phase of the
Handred Sergio Rodrigues Collection :
100 limited pieces , in his characteristic materials such as
linen ,
silk , and also in unexpected
leather , worked in a very soft and not at all wintry way.
The highlights include the
wood embroidery , the result of the expertise of the ateliers, as well as those that
reproduce objects and furniture in small 2D scales . In addition to the free and unpretentious silhouette of the pieces, new volumes and proportions were added, especially in the pieces that focus on the feminine gaze, since the line includes the brand's first dresses, as well as tunics and chemises.
In addition to the expected wood tones, the palette features a very Rodriguian combination of
vibrant red and pistachio (Sergio's favorite colors). The prints are divided into three names:
Perspectives, Characters, and Cuiabá . The first, as the name suggests, features episodes from everyday life in colorful versions with watercolor details. Characters highlights references from the 70s, in black and white, enriched by detailed prints. And Cuiabá celebrates one of Sergio's most renowned lines, being less figurative and more graphic.
For two years, André has been designing and executing the transfer of Rodrigues’ entire creative universe to his professional materials –
linen, silk, organza and cotton –, delving into a sea of documents from the Institute that pay homage to the designer. By focusing on architectural and interior design drawings, the designer transforms Sergio’s perspectives, finding new lines and new vanishing points. Using the objects designed, Handred imagines applications that recreate aesthetic standards and transform the utility that was envisioned by the designer.
The line promises to be utilitarian and with a modernist look.
The creations will be shown at SPFW , in the next edition N56 and,
in addition to supporting the archiving center of the Sergio Rodrigues Institute for an entire semester, all five Handred stores will be furnished with SR pieces.
Part of the sales proceeds will be donated to the institute. 
