In 2023,
Objekto celebrates its
19th anniversary and, although it is still a new publisher of design pieces and one of the leading manufacturers in France, over the years, the brand has shaken up the creative world and remained unwaveringly faithful to its original intentions: to select and manufacture objects that have
added emotional value , made to
withstand the passage of time and the fickleness of fashion . In nineteen years, Objekto has built up a collection of truly timeless pieces. This alone proves the relevance of the choices made collectively by the brand’s three founders:
Guillaume Leman ,
Benoît Halbronn and his brother,
Matthieu Halbronn , who lives in Brazil and owns Futon Company and Deezign. And this
expertise will not be left out of
iSalone , during Milan Design Week: the new
outdoor version of the
Poltrona Paulistano , an iconic piece designed by the famous Brazilian architect
Paulo Mendes da Rocha in 1957 for the Clube Paulistano, will be presented at the event as the result of a
collaboration between Objekto and
Sunbrella® .
The new
Paulistano Outdoor Sunbrella® version has a carbon steel structure painted in black or satin white and a selection of around 10 colors for the seat cover. After the launch in Milan, the new model will be on sale in Brazil through the
Deezign platform and at
Futon Company , in São Paulo.
