It was with great enthusiasm that the world of design and all its fans received the news of the confirmation of the biggest and most celebrated event in the furniture segment:
Milan Design Week ! And, by all indications, it seems that the shock of the cancellations of two consecutive editions due to the brutal COVID-19 pandemic in an absence of almost two years brought the opportunity to strengthen ties between the organizers, the market, brands and the public. The first two, accompanied by CASACOR, were marked by effervescence and freshness. The events outside the Salon, the famous
Fuori Salone , began on Saturday (4) with strong inventiveness and were followed by the
opening of the Salone del Mobile , on Sunday (5), which, reformulated, received the name
Super Salone . Below are some
highlights of brands that did well with their side events and invested in flexible, functional and sustainable environments. Check it out!
B&B is now multi-brand
One of the world's most beloved design brands,
B&B Italia , with its
showroom located on the traditional Via Durini, has just been revamped to house a group of other companies. The space, named D Studio, has now welcomed a
host of companies such as Flos, Arclinea, Azucena and Louis Poulsen .
One of the highlights of B&B was the reissue of
Camaleonda ,
Mario Bellini 's iconic sofa, which has become lighter and more modular.
The idea is
to redefine the concept of relaxation , according to Japanese designer
Naoto Fukasawa . Set in Villa Necchi Campiglio, a historic Milanese residence, the armchair offers total comfort in this moment of focus on well-being.
Inspired by the glamour of the 1960s,
Monica Armani ’s latest designs for the brand combine balance and functionality. Her tables are decorated with the sculptural pieces of a ceramic couple from Indonesia.
Cassina focuses on partnerships and reissues
Right next to B&B,
Cassina reinforces Via Durini's vocation for the best in design. This year, the brand, which has the creative direction of the powerful designer
Patricia Urquiola, highlighted the reissue with
an appeal for comfort and sustainability .
The reissue of the pieces was made by Cassina in collaboration with
Politecnico di Milano and has just presented new color combinations, using soft fabrics that not only envelop the body but also warm the soul.
Evoking 1970s design,
Patricia Urquiola 's
Dudet armchair is a small piece of architecture defined by its soft, comfortable appearance. The piece has been designed to ensure its recycling, thanks to the fact that
its elements can be easily separated . An innovative system allows the separation of its metal core from the polyurethane foam filling, made up of a percentage of polyols of biological origin. This facilitates both the disposal of separate parts and the recycling of their noble materials, such as the steel structure.
In the 1950s,
Bodil Kjær felt the need for a new type of comfort and decided to create this armchair that
invites informality , designed according to the ergonomic standards in force at the time. Now the piece is back in the brand's catalog.
Moroso, the kingdom of colors
One of the most innovative Italian companies and famous for its always striking and sunny color palette.
On Via Pontaccio,
Moroso renews his vision with the installation curated by
Marco Viola, made with
the Salon Nanà collection, signed by the Franco-Lebanese designer and architect. The pieces evoke literature in the work of Émile Zola.
Shown at Milan Design Week 2017 as a prototype for Artist Moroso, Danish-Icelandic artist
Olafur Eliasson creates a piece from recycled and recyclable material.
Dior to be present at design week
Dior invites 17 artists and designers to reimagine the
medallion chair , a symbol of the Louis XVI style and an emblem of the brand since its inception.
For a Natural Capital
By
Carlo Ratti , the installation entitled "
Natural Capital " highlights the vital role that plants play in the production of oxygen with data on this issue that, because it is so basic, seems forgotten. A beautiful walk through the botanical garden of Brera.
