(Air Wick Bom Ar / CASACOR)
The
Air Wick Oasis installation debuted on May 2nd at Largo da Batata in São Paulo. At the
invitation of Air Wick Bom Ar , architect and designer Marko Brajovic developed the work that aims to provide a multisensory experience for those who pass by the region. until May 12, when it will be dismantled and can be seen at CASACOR São Paulo , from May 28 to August 4. The artistic-urban intervention is formed by ribbons that emanate the fragrances 'touch of cotton' and 'cherry blossom', two new essences of Air Wick Bom Ar products. The interaction with the public and with the region of the capital of São Paulo is the character most striking aspect of the installation, as revealed by Fernando Gama, head of the brand. "Having such a talented and sensitive professional as Marko Brajovic, who always prioritizes connecting people to the artistic universe, makes us believe that the result will be very positive, for the city and for the brand". Brajovic drew attention to the fact that the work plays with the four senses of visitors. "The smell immediately takes us back to memories, creating an affective, synesthetic space that involves all the senses in a tactile dance of colors and rhythms." The Croatian He is recognized for his renowned work with architecture and scenography in Brazil and around the world, having signed exhibitions at the Museum of Image and Sound (MIS), in São Paulo, and for the exhibition Muros de Ar at the Venice Biennale.
WHERE? Jockey Club of Sao Paulo – 875 Lineu de Paula Machado Avenue
AS? From Tuesday to Thursday: Full ticket: R$64 (online pre-sale, for R$51.20) Half price: R$ 32
From Friday to Sunday and holidays: Full ticket: R$80 (online pre-sale, for R$64) Half price: R$40
Tickets Tickets available online at:
https://casacor.byinti.com/ *When purchasing online, there is no convenience fee charged.