Eight Japanese creators from different areas of activity will have their research brought together in the exhibition “
Design Museum Japan: investigating Japanese design ” at
Japan House São Paulo , from
March 28 to
June 11, 2023 . Behind each of the investigations are
experiences and
stories collected in seven Japanese prefectures, visited by internationally renowned creators such as Akira Minagawa, Reiko Sudo, Tetsuya Mizuguchi, Tsuyoshi Tane, Kenya Hara, Koichiro Tsujikawa, Kumiko Inui and Kumihiki Morinaga.
Organized by
NHK , Japan's public broadcaster, together with NHK Promotions and NHK Educational, group companies, the exhibition is part of Japan House's
global touring project, starting in São Paulo and then moving on to Los Angeles and London.
“When we think of Japanese culture, one of the first references that comes to mind is
design , but there is currently no museum dedicated exclusively to this subject in Japan. In this sense, this exhibition plays an important role in bringing together different items present in the daily lives of Japanese people from the perspective of these
renowned creators , which says a lot about
timeless aspects of local life, the landscape, and the history of different regions of the country, showing that all it takes is a curious look to find design in almost everything around us,” explains NHK’s chief producer,
Kyoko Kuramori , responsible for the exhibition at JHSP.
For
Natasha Barzaghi Geenen , Cultural Director of Japan House São Paulo, “the stories presented in this exhibition are a
discovery of the riches of Japanese culture and daily life through the eyes of great artists.” In addition to the spaces dedicated to each of the research projects, with videos about the investigation processes produced especially by NHK, the public will also be able to access a collection of titles about the creators and the themes they address.
Finally, the exhibition features an interactive section, where visitors are invited to leave their
impressions on “what design means to you?” and contribute examples present in Brazilian daily life that can be considered true “treasures” from each region of the country. "The concept of
Design Museum Japan is very creative and can be an important source of inspiration in Brazil. We have in common a vast field of production in this area and extremely creative people who are not necessarily known by a large public or even recognized as designers", explains Natasha.
Service
Exhibition “Design Museum Japan: investigating Japanese design”
Period: March 28 to June 11, 2023
Location: Japan House Sao Paulo, 2nd floor - Paulista Avenue, 52, Sao Paulo/SP
Opening hours: Tuesday to Friday, 10am to 6pm; Saturdays, 9am to 7pm; Sundays and holidays, 9am to 6pm
Free entry.
