London's Design Museum celebrates the global tennis phenomenon

tennis; culture and entertainment; fashion; history of tennis; design museum london

(Divulgação/CASACOR)

The Design Museum's Sneakers Unboxed: Studio To Street exhibition in London celebrates all facets of the global sneaker phenomenon. The designs were created by two independent studios: Interesting Projects and Studio LP .

(Divulgação/CASACOR)

Sustainability was a key factor for the exhibition: 85% of the acrylic boxes used to display the sneakers were reconfigured from the existing design and all labels were produced using EKOply, a material composed of 100% recycled plastic .

(Divulgação/CASACOR)

Throughout the exhibition, infographics are used to convey information about the construction, design and production of sneakers.

(Divulgação/CASACOR)

One section focuses on 1990s Tokyo, when limited editions and fashion collaborations emerged and transformed streetwear sneakers into sought-after collectibles.

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A relevant aspect about the exhibition is that it was created, thought and discussed 100% virtually , due to the pandemic. “The entire exhibition was organized, designed and produced at home through all possible means of communication”, says Lauren Chalmers from Studio LP.

(Divulgação/CASACOR)

Museum curator Ligaya Salazar commented: "Creating an entire exhibition in our homes was a challenge, but thanks to a truly collaborative attitude and approach from everyone involved, we believe we have created a unique experience that we are all proud of. It is now exciting to see how people are reacting and interacting with the exhibition , which is always the most rewarding part of the job."

(Divulgação/CASACOR)

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