The
Olympics are one of the most important sporting events in the world, and this year the games will be hosted by the fashion capital of
Paris . To highlight the influence of art and design, a luxury brand was chosen to
design the trunks that will house the medals and torches:
Louis Vuitton .
Sophistication, simplicity and direct references to French tourist attractions were the brand's bet to leave its mark on the trunks.
The pieces were
produced in leather following a classic design from the French brand. The chest has different drawers, and each one is capable of
holding three medals .
In addition,
LVMH , owner of Louis Vuitton, also made a sponsorship deal so that other brands of the group would also
be present at the games : the jewelry company
Place Vendome Chaumet was responsible for creating the medals – the center of each one has an iron piece from the Eiffel Tower itself. The menswear brand Berluti will design the uniforms of the French teams.
