Icon of furniture gains new edition by the hands of Alexandre Herchcovitch

An unprecedented collaboration between stylist Alexandre Herchcovitch and Feeling merges the avant-garde of fashion with the tradition of the interior design brand. The result is a limited edition of the Elephant armchair, created by Mauricio Bomfim, already considered a classic of contemporary Brazilian design. The Elephant was born from the observation of a baby elephant: compact body, organic curves, and volumes that embrace without excess. The seat envelops, while the arms and back naturally guide the body, transforming the piece into a functional and comfortable sculpture. An icon of Feeling's portfolio, the armchair now gains a new interpretation through the eye of Alexandre Herchcovitch.

The project is based on a powerful concept: dressing the furniture, dressing the home. Just as fashion translates identity and style, the Elephant now carries the same logic as runway looks. Alexandre selected eight exclusive fabric compositions, transforming each armchair into a look. There will be only 150 numbered and signed pieces, aimed at collectors and lovers of exclusivity. “The Elephant armchair is a work of Brazilian design that has already been born iconic. My proposal was not to alter it but to create a new layer of expression, as if each version were parading on the runway. Dressing the armchair is dressing the home, a gesture that unites fashion and design in a single creative identity,” states Alexandre Herchcovitch. The Elephant armchairs, limited edition by Feeling + Alexandre Herchcovitch, will be available at selected points of sale. On the brand's website, it will be possible to check where to purchase pieces from the collection.