Zissou 's new concept store in São Paulo was designed by architect Guto Requena , from CASACOR São Paulo , and was designed to offer a dreamlike atmosphere, yet comfortable and innovative, in order to translate the brand's values into an architectural solution. that integrates analog and digital. All senses are stimulated in the experience : whether through the coverings, the soundscape or the immersive installation.
The cardboard box, the mattress casing, is a symbolic element of the brand and was therefore used as the base module of the project, replicating itself from three different thicknesses to cover the walls and ceiling, creating a digital aesthetic texture in the palette. brand colors – coral and blue. With stage lighting , the volume and colors of the covering are enhanced. All cardboard boxes were installed using a magnet system and can be easily removed and replaced , making maintenance easier. The choice of cardboard as the predominant material gives the project a sustainable character . 
