Big names in Minas Gerais fashion design the CASACOR Minas 2018 uniforms
Design is not present in the decorative objects and furniture of CASACOR Minas Gerais 2018
Updated at Aug 24, 2018, 4:13 PM - Submitted at Aug 24, 2018, 4:13 PM
(Paulo Raic/)
Design is not present in the decorative objects and furniture at CASACOR Minas Gerais 2018. The creative atmosphere can be perceived in various aspects of the exhibition and in the smallest details. In addition to the decorated environments, architecture, events and lifestyle surrounding the exhibition, the organization of the show brought innovation this year. The clothes worn by the teams working at the ticket office and reception in each of the spaces were designed by great designers. fashion designers from the region. The brands Valéria Mansur, Jardin, Not Equal, Plural, Arte Sacra and Estúdio NHNH developed exclusive pieces, which were later produced by Dash Uniformes . Known for clothes that carry great references to shape, volume and proportion, Plural sought architectural references in Mies Van der Rohe and presents a rational, modern and minimalist creation.
Fabio Costa, designer at Not Equal, designs the pieces worn by ticket office employees. Considering the logistics of the work, he chose traditional pieces such as shirts and suits , adapting this concept to the proportions, as if they were stretching throughout the day.”
Bharbara Renault, who heads the creative direction of Jardin , based her creation on the exhibition's proposal: innovation in design, architecture and technology. The designer deconstructed the modeling of a traditional Japanese piece, the kimono, with openings and asymmetries and created it in a more modern material with a thread finish.
Valeria Mansur brought versatility to her creation: a uniform that awakens the desire to be worn.
In their third collaboration with the exhibition, Arte Sacra , by twins Marcela and Carolina Malloy, proves that fashion and architecture go hand in hand: “We chose crepe, which brings fluidity and elegance, and the color black, an elegant, comfortable and democratic option,” commented the duo.
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