Ferragamo opens a new pop-up store in Trancoso, Bahia

Ferragamo , an Italian luxury fashion brand, opens an unprecedented pop-up at the iconic Pousada Estrela D'Água, in Trancoso (BA). The store occupies a part of the hotel, inviting customers to discover Maximilian Davis' Pre-Spring 2024 collection. Personalized elements, such as beach and pool umbrellas, sun loungers and cushions, are presented with the collection's new print in a warm shade of reddish orange. The activation will begin on December 20th and will last until Carnival. The Pop-Up Store will be open from December 26th to January 26th. The store's concept is inspired by the environment of Trancoso, with the use of natural materials such as raffia, referring to the architecture and aesthetics of the place. The partnership with Ferragamo is part of the celebration of 25 years of Hotel Estrela D'Água, famous for its seaside comfort and charm. Located on Praia dos Nativos, with beautiful gardens, the hotel captures the essence of Bahia with diverse cuisine and personalized activities. "The collaboration with Ferragamo marks a unique fusion between fashion and hospitality, highlighting the hotel's ability to attract international luxury brands," says Pousada Estrela D'Água CEO, Evelyn Gavioli.

The Pop-Up selection includes iconic Ferragamo accessories such as the Hug and Fiamma bags, as well as flats and sneakers for women. The new men's Star Tote bag will be accompanied by a selection of drivers, sneakers and flats. Women's summer dresses appear in orange and floral prints are highlights of the ready-to-wear . The Holidays capsule is also part of the product selection, including the silver leather Wanda bag, Elina sandals and a selection of pumps with the iconic curved heel. A special focus is dedicated to the new Fall/Winter 2023 eyewear collection, which marks an exciting chapter in the brand's history and introduces a new design direction. The store design is part of a collaboration with Brazilian luxury retailer Namix and public relations firm Felipe Casas.

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