ETEL , publisher and gallery of modern and contemporary Brazilian furniture, participates in
Milan Design Week 2023 with the project “
Intertwined Stories ”: two simultaneous and interconnected exhibitions that take place at Via Pietro Maroncelli, numbers 12 and 13, and are carried out with the support of Abimóvel and Apex. At ETEL's permanent gallery in Milan (Via Pietro Maroncelli, 13), the brand celebrates
100 years of Brazilian design with a manifesto on the complex systems of design, and why a chair is never, in fact, just a chair. To understand the nuances of a piece of furniture, it is always necessary to understand the historical moment, the cultural influences, the research into new forms and materials, and many other subjectivities that influence the final result of the piece.
The gallery’s main novelty is the reissue of
Giuseppe Scapinelli ’s GS1 table, accompanied by new releases by renowned designers such as
Jorge Zalszupin, Oscar Niemeyer, Etel Carmona and
Claudia Moreira Salles , with iconic pieces and new reissues. The exhibition project designed by the Milanese studio
SUPERLUNA STUDIO for SP-Arte is also being presented in Milan, with a highlight being 150 3D miniatures of iconic pieces from the ETEL Collection on display at the
stand , designed from the early 20th century to the present day.
In gallery number 12, opposite, there will be the temporary space
Arthur Casas by ETE L, where the new collection designed by the renowned architect and designer for ETEL will be launched, consisting of a
set of coffee tables called Bala Soft and a series of lamps .
Arthur Casas will also present his new book, published by Rizzoli.
