The first flagship of Tiffany & Co. in São Paulo, located in Shopping Iguatemi, translates the sophistication and identity of the brand with unique furniture signed by Estúdio Campana. With two floors and 408 m², the store is inspired by the jewelry of Fifth Avenue in New York.
(Estúdio Campana/Divulgação)
The concept of the pieces is inspired by the essence of Tiffany & Co., a brand recognized worldwide for its handmade quality and timeless designs since its founding in 1837. "Tiffany & Co. is a name that awakens an emotional connection with its audience thanks to its heritage. Over the years, it has become synonymous with luxury and romance. We created delicate pieces crafted with details that reflect the preciousness of its jewels and the refinement of its craftsmanship," says Humberto Campana.
(Estúdio Campana/Divulgação)
Natural materials like wicker, metal, and marble add the Campana signature to the collection - which includes chairs, tables, lamps, cabinets, and showcases. In addition, traditional crafting techniques were incorporated, in collaboration with highly skilled artisans such as weavers, seamstresses, glassblowers, and welders. Thus, the pieces were hand-sanded to avoid friction and discomfort to the touch. "I wanted to do jewelry work on these pieces of furniture, tables, chairs, and lamps," he explains.
(Estúdio Campana/Divulgação)
The collection is inspired by the Brazilian baroque style, reinterpreting it without classic European symbolism or defined figures. The golden tone alludes to this, in addition to referencing the brand's jewelry. In this sense, the tops in greenish marble and the lamps, inspired by a pearl earring, also come into play.
(Estúdio Campana/Divulgação)
The designs highlight the natural beauty of the materials, transforming distorted aluminum into sculptural ornaments that function as pieces of abstract art. Check out more photos below:
