Renowned Croatian designer Marko Brajovic, who now lives in Brazil, is responsible for the installation that invites visitors to enter Tidelli, the venue for the first edition of
INNOVASION SP . The event is part of the activities of
DW! 2017 at Alameda Gabriel Monteiro da Silva in São Paulo. Brajovic is known for implementing biomimetic concepts in architecture.
(Divulgação / CASACOR)
For the project, the designer's studio created an immersive, urban-scale installation in the outdoor area of the house, which reflects the characteristics, technologies and materials of the brand's objects. It is a light, creative and interactive intervention to transform the space into a work of art. The architecture of the three-dimensional aerial structure, made with nautical ropes, serves as an invitation to the entrance of the store that will house the brand's new products, displayed as if in an art gallery. https://www.instagram.com/p/BXgCcxOn4Ya/ The
INNOVASION SP project is a strategic, creative and technological activity, in which brands have the opportunity to associate themselves with the largest urban festival in Latin America, which aims to promote design culture, whether through product launches, artistic installations or institutional campaigns.
In addition to the exhibitions and launches,
INNOVASION SP featured
discussion groups on the 9th, 10th and 11th, as well as other activities spread throughout the city. The goal is to bring together talents and forces to stimulate the design market as a whole, from real estate agencies interested in showcasing the potential of vacant properties, artists and creators who want a space to showcase their creations, and companies that have an affinity with the concept of art and design and believe in the fair's calendar for their launches and the strengthening of their brands with the public that honors
DW !.
INNOVATION SP SERVICE WHEN? From August 8th to 11th, 2017
WHERE? Al. Gabriel Monteiro da Silva, 1525.