DW! 2025: know everything about the São Paulo Design Week

The DW! Semana de Arte e Design de São Paulo is coming. The festival takes place from March 10 to 16, 2025 and occupies various regions of the city, with installations, exhibitions, and launches. Each year, the event spreads even further across neighborhoods, attracting a larger number of people. This is the goal of the organizers in this edition. In total, there will be eight districts — Santa Cecília, Barra Funda, and Higienópolis are new! — more than 120 exhibitors and over 300 events available to the public. "DW! has been growing quantitatively and, primarily, qualitatively, consolidated as an urban festival of creative economy featuring various themes, with design connecting products, art, culture, gastronomy, and more. Our project for the next 10 years is to get closer to end consumers, bringing knowledge, reflections, and references to broaden the market," stated Lauro Andrade, CEO and creator of DW! Semana de Design. It's worth planning ahead because no DW! is like the other. The creatives and participating brands strive to present unique events, fairs, artistic installations, lectures, and experiences at each edition — many available only during the festival period. These are moments designed to celebrate the authorial design, creative economy, and the passion for this universe, from the scale of objects to the city. It is a democratic festival, where a diverse audience gathers — from professionals and entrepreneurs in the sector to students and enthusiasts of the theme. Therefore, it is important to remember that there is no registration to participate in DW!. Most events are free and open access, available to anyone interested in design. Thus, the tip is to create your own itinerary separated by regions before heading out to enjoy DW!. To check all the events, consult the program on the festival website, which is updated daily. However, to help you, we selected some highlights below!

Technology and craftsmanship inspire the theme for 2025

With the theme Hands and Machines, DW! São Paulo will stimulate reflections and discussions about the relationship between technology, especially artificial intelligence, and handcrafted making. In the design universe, this proposed duality is an opportunity to rediscover what is most human. If machines can expand our capabilities, it is the manuality that brings soul and expression to the creative process, reflecting in the final result. Another innovation is the event's visual identity, which changes with each edition, according to the theme. For the second consecutive year, it bears the signature of the studio m-cau, led by architect, graphic designer, and educator Maria Claudia Levy Figliolino. The graphic design of this edition explores tensions and creative possibilities. The conceptual structure references manual weavings, reminiscent of embroidery and tapestries, but gains digital treatment and various layers of references, such as maps, pixels, geometric graphics, and circular fragmentations.

Metrópole Gallery, a lively hotspot

Part of the Centro district, the Metrópole Gallery has been becoming one of the main addresses of DW! São Paulo year after year. And this edition will not be different. Just the architecture of the building — designed by architects Gian Carlo Gasperini and Salvador Candia in the 1950s — is worth the visit, but the place is a dynamic and creative hub that will offer an intense program during the 14th edition of the São Paulo Design Week.

Alameda Gabriel district comes with new features

With about 44 exhibitors, Alameda Gabriel is one of the main districts of DW! and concentrates a large number of events, including launches, lectures, parties, conceptual installations, and other novel actions. One of the highlights of the program is The Circuit of Digital Art and Design, composed of LED panels distributed along the path of Alameda Gabriel during the festival. Inspired by the theme Hands and Machines, various creatives will be invited to create digital pieces. The Casa Docol is the official HQ of DW! SP 2025 and promises to energize the circuit. The space will host the programming of DW! Talks — a series of debates promoted by the event with the theme Hands and Machines. Over seven days, the façade of the Casa Docol will present an intervention by artist Jean Smekatz.

Check out all the participating districts and brands

District Alameda Gabriel

1. 6f Decorations
2. 789 Design
3. ARD Group
4. Assoc. Alameda Gabriel
5. Breton
6. By Kamy Maison
7. Casa Almeida
8. Celdom
9. Cidad3
10. Cinex
11. Collectania
12. Colormix
13. Concept 756
14. Cosentino City São Paulo
15. Casa Docol
16. Donaflor
17. Estar Móveis
18. Etel
19. Fahrer
20. Florense
21. Franccino
22. Casa Franccino Giardini
23. Grecco
24. Interbagno
25. Itens
26. JRJ Fabrics
27. Lider
28. Lumini
29. Mais Finishings
30. Marché Art de Vie
31. Marel
32. Mekal
33. Mula Preta
34. Novo Ambiente
35. Ornare
36. Ovoo
37. Peugeot
38. Placci by Piramide
39. Portobello Shop
40. QG ABD
41. QG DW! Casa Docol
42. Saccaro
43. Sérgio Gonçalves
44. Galeria Tidelli

District D&D Shopping

1. D&D Shopping
2. Breton
3. By Kamy
4. Florense
5. Ornare
6. Portobello Shop
7. Artefacto Beach & Country

District Gardens, Ibirapuera, Moema and South

1. Amorim Cortinas
2. Aristeu Pires
3. Artefacto
4. Artefacto Beach & Country
5. Caran Concept
6. Casa Guararapes
7. Decortiles
8. Eliane
9. Eliane Floor
10. Elizabeth
11. FK Group
12. Folio.
13. Hunter Douglas
14. Koord Rugs
15. Made 55
16. Maria Pia Casa
17. Trend Portal
18. Studio Sette7
19. Zeea

Pinheiros, Vila Madalena and West

1. Aline Bergson
2. Areka'a Arte da Mata
3. Boobam
4. Galeria Alma da Rua
5. Galeria Botânica + Cooperflora
6. Exposição Impermanência
7. Jaderalmeida
8. Museu A Casa
9. Portobello Shop Pinheiros
10. Casa Refúgios Urbanos
11. Studio Linda Martins
12. Studio Objeto

District Center and Paulista

1. Bankatelier do Jamelo
2. Boomspdesign
3. Boulevard São Luís
4. Buchette del Vino
5. Casa Baru
6. Casa Paulo Alves
7. Casa Somauma
8. CAU SP
9. Design in the Metropolis
10. Doimo + Decoralle
11. Electrolux
12. Exhibition Networks of Peoples
13. Exhibition A Place
14. Feira Jardim Secreto
15. Feira Na Rosenbaum
16. Feira Radar
17. Fine Articles | Metro Objects
18. IAB SP
19. Linbrasil
20. Publica + Riso Tropical
21. Roberto Spina
22. Senac São Paulo
23. WG Gallery

District Santa Cecília, Barra Funda and Higienópolis

1. BAFU - Barra Funda Authorial
2. Casa Mário de Andrade
3. IED - SP
4. Mauricio Arruda Casa - MAU
5. Oficinalab
6. Studio Reyes
7. Verniz
8. Virô
9. Studio Mais

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