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DW! celebrates 15 years and consolidates São Paulo as a territory of design

From March 5 to 22, the programming spreads across nine districts of São Paulo, with free activities in stores, galleries, cultural centers, and historical spaces.

By Redação

Submitted at Mar 4, 2026, 8:00 AM

05 min de leitura
DW! no Edifício Misericórdia em 2025.

DW! no Edifício Misericórdia em 2025. (Reprodução/CASACOR)

The 15th edition of the DW! São Paulo Design Week takes place from March 5 to 22, 2026, transforming the city of São Paulo into the largest design territory in Latin America. With the theme “Creative Legacy,” this commemorative edition gathers more than 400 activities, mobilizes around 1,500 creatives and 150 brands, occupies nine districts—eight physical and one digital—and expects an audience of 120,000 visitors in over 150 spaces throughout the city.

DW! celebrates 15 years and consolidates São Paulo as a territory of design

Mapa da DW! em 2026. (Reprodução/CASACOR)

Established in 2011 as a weekend dedicated to the sector, DW! has consolidated itself as the main urban design and architecture festival in Latin America and the third largest in the world in the segment. Today, it is recognized as a strategic platform for launches, business, and creative connections, with a direct impact on cultural tourism and the city's economy.

“Creative Legacy”: time as raw material


Upon completing 15 editions, the festival chooses time as the axis of reflection. The theme guides exhibitions, debates, and launches, inviting brands and professionals to recognize and project their own legacies.

“If today we are among the largest creative economy festivals focused on design in the world, it is because we have reinvented ourselves and carefully followed the spirit of the times. Our Creative Legacy is about learning from challenges, having the audacity to propose ideas at the monumental scale of the city of São Paulo, valuing plurality and collaboration,” affirms Lauro Andrade, founder and director of DW!

DW! celebrates 15 years and consolidates São Paulo as a territory of design

A identidade visual da DW! em 2026 foi guiada pelo conceito de “Indivíduo Múltiplo”. (Reprodução/CASACOR)

The visual identity of the edition, created by the design studio Colletivo Design, is guided by the concept of “Multiple Individual,” inspired by the metaphor of weavings: each individual is a thread that, intertwined with others, forms a perennial and plural collective force.

Nine districts, a city in circuit


DW! organizes its programming in districts, a model adopted by the largest creative festivals in the world. In 2026, there are nine interconnected territories:

Alameda Gabriel Monteiro da Silva

The main hub of arqdécor in the country, it houses the largest number of flagships and launches. Highlights include the celebration of 40 years of Ornare, exhibitions by Florense, Breton, and the new Portobello Shop flagship with a project by Isay Weinfeld.

Jardins and Sul

A region that combines established stores and authorial design. Artefacto celebrates 50 years, Casa Brasil presents new collections, and Laufen hosts an event with Marcel Wanders.

D&D Shopping

The venue for the official opening of DW!15, it hosts exhibitions such as Architecture and Sports Design, DW! Choices, and D55, reinforcing the lifestyle and business aspect.

Paulista, Santa Cecília, Barra Funda, and Higienópolis

A district expanded in this edition, integrating authorial fairs, artistic occupations, and actions from IED and Casa Dexco (D3 – Dexco Design Days), connecting independent scenes and industry.

Centro

Reinforces the historical and cultural dimension of the festival. Buildings like the Gibraltar Bratke and Espaço República house hundreds of creatives, alongside actions at Galeria Metrópole, Biblioteca Mário de Andrade, and Feira na Rosenbaum.

Pinheiros, Vila Madalena, and Oeste

A territory of studios, galleries, and authorial exhibitions, such as the Brazilian House exhibit (Boobam) and Impermanence, in houses from the 1940s.

Shopping Lar Center and Norte

The first shopping center dedicated to decoration in São Paulo, it hosts DW! Talks SP, featuring major names in the sector, in addition to breakfast cafés and meetings organized by brands.

Fashion Hub DW!

A major novelty of the edition, it occupies over 2,000 m² at the Centro Cultural São Paulo with free programming dedicated to the convergence of fashion, circular design, and creative economy. It includes a creative fair curated by Brazil Eco Fashion Week, exhibitions of sustainable materials, lectures (curated by FAAP), fashion shows, and a customization and upcycling lounge.

Digital District

Projects online with strategic activations and daily updated programming, extending the festival's reach beyond the capital.

Service – 15th DW! São Paulo Design Week


  • From March 5 to 22, 2026

  • Location: nine districts in the city of São Paulo

  • Mostly free programming, with registrations through the official website