CIMPLES by
Carolina Ferraz , the
home & lifestyle brand owned by actress and TV host
Carolina Ferraz and her daughter
Valentina Cohen , is launching a new collection of fall-inspired
tablecloths, placemats and napkins . The items are available in three different color prints made from a
natural leaf scanning technique .
The
fabrics used are ecological and the printing process uses 50% less water than traditional dyeing methods, in addition to using non-toxic pigments.
The prints were developed in partnership with
Virginia Crescenti , a Brazilian artist from Florianópolis and a long-time friend of Valentina. Virginia graduated in Illustration and Visual Communication from the University of Westminster in London and focuses her work on two areas: Cyanotype, using plants to bring the delicacy and strength of nature to her projects; and colorful realistic portraits, developing her personal painting style from them.
Although the prints have different colors, they all match each other so that you can
mix and match the products. The towels, placemats and napkins can also be used with the brand's tableware collections – Valentina and Izabel.
“For this campaign, we were inspired by autumn. That’s why we used the leaves falling from the trees in the prints and, for the photos, the light and warmth that this season provides,” says Carolina.
