This week and until October 10th
, DW São Paulo Design Week is taking place, with a great program for those who are passionate about design. In its tenth edition, the festival created by Lauro Andrade takes place amidst the resumption of the city's cultural agenda. Between launches, lectures and exhibitions, there are activities for all tastes and, this year, with a new feature: the events go beyond the famous Al. Gabriel Monteiro da Silva and Jardins and spread to the central, north and east regions of the city. Check out some of the highlights of this edition, which runs until October 10th!
To see the full schedule, visit the event website! By Kamy
by Kamy has a long-standing partnership with DW! and has participated
since the first edition with elaborate exhibitions. This year, the carpet brand presents the exhibition
Design & Passions: Adriana Adam with the aim of revisiting and honoring the work of one of the professionals and Brazilian businesswomen more active in the affirmation of national authorial design. To illustrate the crucial moments in Adriana Adam's career, in chronological order, by Kamy developed an exclusive collection of pieces, including
rugs and
tapestries , in partnership with
five designers from different backgrounds and training. “Unfortunately, many people are still unfamiliar with Adriana’s work and the importance of her contribution to Brazilian design. We want to not only pay tribute to someone who gave us so much, but mainly to immortalize Adriana’s legacy through our art of weaving.” , says Francesca Alzati, the brand’s identity director.
Lider Interiors
This year, during DW!, the Minas Gerais brand
Lider Interiores is launching the
Juntos collection , created to pay tribute to collectivity, a value that has become increasingly relevant in recent times, especially during the pandemic. To do this, it brought together Brunno Jahara, Isabela Vecci , FGMF, Estúdio Lider, Emdois Design and Suite Design to design the new pieces. Marketing Manager Renato Araújo explains that the JUNTOS collection was created from a base
designed by several hands and talents and is made up of 12 exclusive pieces, which include sofas, coffee tables, poufs, bar pieces, as well as a buffet. “ Each item has a characteristic and innovative design and is designed for living, one of our biggest concerns here at the company”, he explains.
Fair at Rosenbaum
In this edition of DW!, the Rosenbaum Fair occupies the former warehouse of Galeria Fortes D´Aloia & Gabriel to showcase the Brazilian soul through support for
independent designers, artists and artisans . Curated by Cris Rosenbaum, the fair acts as an agent catalyst for the circular and creative economy,
in addition to promoting diversity and the natural and cultural riches of Brazil . There are more than
50 exhibitors in total and the fair also features artistic installations, live music and “fair food”, in a zero waste edition. This year, the event will pay tribute to designer and master carpenter Morito Ebine. with an exhibition of contemporary handmade furniture produced in his studio, in Santo Antônio do Pinhal, São Paulo. With the premise of sustainability, the furniture designed by Morito prioritizes respect for the raw materials provided by nature and is produced using ancient fitting techniques, which do not require nails or screws, for an aesthetic and structural result, in continuous beautification, over time and of handling.
Furniture Living
In the tenth edition of DW!, the
Estar Móveis store presents the installation
Há Quem Diga Que é Verdade , with art direction and curation by Felipe Morozini. In an
immersive experience , Morozini proposes a reflection on our time and the unreal world of social networks, based on Plato's Myth of the Cave. It is an attempt to explain the condition of ignorance in which human beings live, imprisoned by the senses and the prejudices that prevent knowledge of the truth. The installation provides a journey into the interior of the cave, which translates as home, the refuge that brings comfort and protection. The cave brings shadows and brings peace. And, in this playful, affective and amorphous universe, people create their own realities. The exhibition features unique, hand-made, organic works. Creative artists Humberto da Mata, Camila D'Anunziata, Estúdio Palma, Nicole Tomazi + Sergio Cabral, Ian Diesendruck, Silvia Jábali and Josephine Cho will be participating in the event.
Michell Lott + Lola Muller
Michell Lott and
Lola Muller are launching their first collection together, on display at Estúdio 503. The
Jiboia line is made up of
three rugs that pay homage to the snake and bring its curves into the spaces — coiled, in a hunting pose and in movement — without ever take it from nature. According to the designers, they wanted to embody humans' passion for animals, but also to avoid perpetuating the image of a skin lying on the ground. They wanted a living animal as a reference that would create an
asymmetrical, organic and slightly abstract rug . Then, the figure of the boa constrictor emerged, this being that, for some native peoples of Brazil, is the cosmic serpent that brought life from the ethereal world to Earth – straight from the waters of the Rio Negro.
Colormix
The
Colormix showroom has a
Brazilian feel. With creative direction and art by director Arthur Grangeia, the brand created panels using tile and mosaic techniques, in a 100% manual work produced by artisans. The installation seeks to enhance the concept of Brazilianness, mixing our cultural roots with the inspiration of great artists. The hand-painted
tile mural features Dom Casmurro and his love for his Capitu — a tribute to Machado de Assis —, reinterpretations with images of Christ, Arcos da Lapa, birds and emotions coming from the best we have in Brazil.
Breton
During this year's DW!,
Breton announced that it is a
Carbon Zero company in studies related to the year 2020. For the certification, studies showed that the brand offsets all carbon gas emissions from its processes, and can be considered the first company in the decoration segment, in São Paulo, to reach this level. Another new addition is the collection designed by designer
Glória Coelho . In total, the preview of the collection features six pieces: two sofas from the Pitágoras line, another sofa and an armchair from the Arte line, the Aba dining table, and the side table called Cubo. Magical.
