Entertainment design: 5 personalities that stand out in this market

Entertainment design , a concept responsible for transforming people's relationship with events, but also with museums, exhibitions and even the city itself, has caught the attention of brands and professionals looking to connect with their audience. Studio Panda , for example, uses architecture , which in this case is combined with advertising principles and takes into account, when designing a project, the behavior and social skills of the public in relation to the scenario, aiming for emotions to be transformed in spaces, whether physical or virtual. In contemporary society – highly influenced by television, cinema, streaming , social networks and new media – entertainment is the turning point to gain attention, retention and response to a given stimulus. And this union of disciplines , techniques and knowledge creates experiences that stimulate the mind. Together, architectural accuracy and human emotion have the power to bring to life a much more impactful and memorable story. This is what some architects from all over the world, including Brazilians , have dedicated themselves to and stood out for. Below we have listed 5 references in entertainment design for you to follow their work closely.

1. Guto Requena

Brazilian architect and designer, nationally and internationally awarded, Guto Requena is a reference in interior architecture and entertainment design. Working in the fields of design , architecture and urban planning, his projects are considered revolutionary because they explore digital technologies without forgetting versatility and identity. Always very attentive to the needs of modern man and his relationship with his home. The architect was also the presenter of the program “ Nos trinques ”, on GNT, and worked as a columnist for Folha de S. Paulo, a researcher at Nomads (Center for Interactive Housing Studies) and, most recently, on the series Queer Eye Brasil , from Netflix.

2. Marko Brajovic

Marko Brajovic is a Croatian architect and designer who became a naturalized Brazilian, graduated from the University of Venice (IUAV), who develops international projects for major brands . His projects cover a range of areas, including architecture, scenography, expography, creative direction, interior design and products. Marko seeks to explore different areas , formats and aesthetics that connect humans to nature through biomimetic, immersive, ancestral and futuristic architecture . .

Humberto and Fernando Campana , an architect graduated from Unicentro Belas Artes in São Paulo and a lawyer from the University of São Paulo, are recognized among the leading names in Brazilian and international design . Fernando, who passed away in 2022 , left a very important legacy that is recognized both in Brazil and internationally. Many of his works reinvent the use of everyday elements and objects, thus transforming everyday pieces into artistic furniture . The brothers always maintain a cultural identity , exalting Brazilianness and avoiding clichés. The duo represents one of the few Brazilians with pieces in the MoMA collection in New York.

4. Deza Abdanur

Brazilian architect Deza Abdanur is a founding partner of Studio Panda and Alterego (2018-2020), a coworking space for creative companies in the Pinheiros neighborhood (SP) and a partner at Guilt. Passionate about design, cinema and the arts, she uses her passions to working in the scenography market for corporate and virtual events for 15 years. With offices in São Paulo and Lyon, France, the architect works with clients from different niches using strategies to turn the setting into a means for emotions to be transformed into spaces. His works focus on entertainment design and create sensory experiences based on the desires and needs of clients and their audiences, in order to materialize brands. It is the perfect union between emotion and architectural technique . One of his latest works was Stranger Station , a takeover of the Fradique Coutinho station that recreated iconic moments from the Stranger Things series, leaving an immersive environment in the upside down world.

5. Muti Randolf

Muti Randolph is an architect, designer and visual artist from Rio de Janeiro, well-known for his interior design projects that mix lights (many LEDs), sounds, graphic arts and biology to create an architecture in flux . His projects gain momentum as the music of the moment plays, thus gaining space in major music and fashion events. His works are true sensory immersions , in which ceiling, walls and floor blend together. The architect created software capable of drawing colors and lights in real time, enabling the creation of installations that are an international reference.