Between the watercolor brushstrokes on the ceramics and organic embroidery on the cotton lies the relationship between chef
Carla Pernambuco and her daughter
Julia Danesi , a visual artist. The new
Westwing collection, developed by the company's designers in partnership with mother and daughter, features a complete line of
homeware that conveys the
delicacy of fairy tales and the
presence of psychedelia in 47 pieces – from crockery to textiles, for the entire home.
Aprons, cushion covers, notebooks and cake stands were designed by Westwing Collection to cater to lovers of
retro and
cottagecore culture – who romanticize the concept of a simple and happy life. “Our challenge was to develop a
line that would convey the feeling of nostalgia – not of the guests, but of many people who miss and want to bring home the comfort of the past, like a hug from grandma,” highlights
Aline Rocha ,
head of Private Label at Westwing Brazil.
Iconic designs such as the Mexican heart, immortalized by
Frida Kahlo ; the bears, a reference to the classic 'Goldilocks'; the mushrooms and the flowers have
their origins in the playful universe and the representation of family in different cultures . “I am inspired by the surrealism of Magritte, Salvador Dali; the expressionism of Van Gogh, the delicacy of the colors of Monet and Berthe Morisot and several contemporary artists – Nathalie Lete, Tessa Perlow”, says the artist Julia Danesi, responsible for the illustrations of the collection.
Carla, in turn, has a
personal collection of homewares that range from dish towels and aprons to art sculptures, crockery, utensils and a fantastic library, which houses contemporary writers, novelists from around the world and culinary publications in various languages and proposals. “
I am always connected to the world , I do a lot of research, I look for references everywhere; inspiration in books, magazines, artists, designers”, says the chef, celebrating her contribution to the
collab .
The products will be available from March 30th in an exclusive campaign at Westwing's shopping club.
