Coca-Cola bets on multisensory structure for Lollapalooza Brazil

A multisensory structure inspired by the sound waves of music is what Coca-Cola will present to the public at the Lollapalooza Brasil 2023 festival. Designed by The Public House , the stand will promote unprecedented experiences between the public, music and technology. The activation reinforces the brand's global philosophy – "Magic Happens" – which transforms each visitor's moment into something magical and unique . The space also features the “Coke Studio” concept, in a 600 m² structure that promises to be a popular meeting point during the festival. It will have capacity for 400 people and features several surprising environments connected to Generation Z’s passion points .

During the three-day festival, Coca-Cola aims to bring immersive experiences to the public with lots of music, photo booths and a special area to enhance the visual. It will be a perfect space for content production and interaction between the public. The brand focuses its activities on young people who move between different musical styles. “ Coke Studio is a global platform from Coca-Cola that supports the development of new talent in the music industry, creates unprecedented musical collisions, and reinforces our commitment to engaging Generation Z. During the festival, we will bring the brand's global movement to life through a large structure that involves a lot of music and technology,” highlights Ted Ketterer , marketing director of Coca-Cola Brazil.