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Urban aunt: the cool aunt's apartment is a décor trend in 2024

Maximalist, eccentric decor that celebrates texture and decoration are some of the characteristics of the trend that has just dominated our feeds

By Marina Pires

Submitted at Feb 1, 2024, 11:29 AM

05 min de leitura
Paulo Azevedo - Apartment Living Room, project by CASACOR São Paulo 2021.

Paulo Azevedo - Apartment Living Room, project by CASACOR São Paulo 2021. (Salvador Cordaro)

The year 2024 has barely begun and a new decoration trend is already dominating the feeds of all social networks. " Urban Aunt ", translating into Portuguese 'Estética da Tia Urbana' , presents a maximalist, eccentric décor that celebrates texture and decoration , while at the same time defending the idea of the home as an entertainment space.
Paulo Azevedo - Living do Apartamento, projeto da CASACOR São Paulo 2021.

Paulo Azevedo - Living do Apartamento, projeto da CASACOR São Paulo 2021. (Salvador Cordaro/CASACOR)

It is an aesthetic that presents several layers that move between chic and cozy , resulting in an artistically assembled home, full of personality . Below, we tell you a little more about this trend that has attracted attention on the internet and how to create your own Urban Aunt aesthetic.

What's Urban Aunt's house like?


Léo Shehtman - Memórias. Projeto da CASACOR São Paulo 2023. Na foto, cozinha com ilha, mesa e adega na parede.

Léo Shehtman - Memórias. Projeto da CASACOR São Paulo 2023. (Adriano Pacelli/CASACOR)

Bet on mixing vintage with contemporary . Books on the coffee table are a key piece to complement your "Urban Aunt Apartment".

What is Urban Aunt's color palette?


sig bergamin artsy lounge casacor sao paulo sp 2022 quadro sofa poltrona espelho

Sig Bergamin - Artsy Lounge. Projeto da CASACOR São Paulo 2022 / (Salvador Cordaro/CASACOR)

Vibrant colors contrasting with soft tones is Urban Aunt's perfect color palette. Materials such as wood are the protagonists of the environment, so try to play with tones that match this element.
Gisella Buendía - Peruvian Art Curator's Loft. CASACOR Peru 2023 Project.

(Sebastian Aparicio/CASACOR)

Mixing styles and textures is also a way to embrace the Urban Aunt trend. Persian style rugs, patterned chairs, brick walls and a lot of shopping in antique shops are essential items to get into the trend . [April-see-also]W3siaWQiOjE2MjEwMiwidGl0bGUiOiIxMCBiaWJsaW90ZWNhcyBkb3Mgc29uaG9zIHBhcmEgY29uaGVjZXIgYW8gcmVkb3IgZG8gbXVuZG8hIn0seyJpZCI6MTYyMjE1LCJ0a XRsZSI6IkNBU0FDT1IgdmVuY2UgdG9wIDMgbm8gaUJlc3QhIn0seyJpZCI6MTYyMTQzLCJ0aXRsZSI6IjUgdGVuZCYjeEVBO25jaWFzIGRlIGRlY29yYSYjeEU3OyYjeEUzO28gcXVlIGVzdCYjeEUzO28 g cHJlc2VudGVzIG5hIEFCSU1BRCYjeDIwMTk7MzcifV0=[/abril-see-also]