7 color trends we saw at CASACOR São Paulo!

With the theme ' Body & Home ', CASACOR São Paulo is at Conjunto Nacional, on Avenida Paulista, one of the city's most important architectural landmarks, this time in an even larger edition: 74 environments . And, for the eighth consecutive year, Coral is the official paint partner and, for the first time, also a sponsor of the most complete architecture, interior design and landscaping exhibition in the Americas, showcasing all the versatility of its colors, effects and painting techniques on walls and ceilings, from neutral to colorful tones, from smooth to textured walls, which appear in profusion in this edition. “ People are looking for something unique, things that set their homes apart from other projects . Being is much more important than having. And colors and paint fulfill this purpose very well. Just like that piece we bought on a trip, a family object, an emotional memory that will make a certain space so special,” says Juliana Zaponi , Communication and Color Manager at AkzoNobel LatAm – manufacturer of Coral. “ Color plays this strong role of identity and uniqueness in a project , of being an architect’s trademark, but also, and mainly, of representing who will live in that house,” says the executive. Check out, below, a selection of inspiring environments from CASACOR São Paulo , showing how colors were used in this edition.

Coral House, by Ricardo Abreu

To start the selection, an environment that brings, with great elegance and contemporaneity, the barbiecore movement to CASACOR São Paulo. Architect Ricardo Abreu , in his fourth participation in the show, designed Casa Coral : an impressive project in which shades of pink predominate combined with a playful and modern architecture , an ode to the courage to take risks in the universe of colors and in projects that value the individuality of those who live there. In this case, the space was designed for a 64-year-old woman who is very confident in herself and her achievements, and who two years ago decided to embrace her true identity, without fearing aging . In her home, it is possible to understand the multiple nuances of this innovative and intense woman, who leaves any ageist prejudice behind. With a total area of 225m² and inspired by the shape of dollhouses , the project features sinuous cutouts, lighting designed for a cozy environment, large ellipses in the ceiling and innovative furniture. In the outdoor area, the color is Suave Serenata . The living room palette includes the shades Tarde em Veneza , Sapatilha , Flores Empoeiradas , Vermelho Terra and Vermelho Blufe . In this resident's bedroom, Peach Pink predominates on the walls, in a palette that also includes the shades Inspiração Poética , Canto da Tuscana and Toque de Fluta .

Come in: us, for Planting Ideas

With an atmosphere of peace and tranquility, the exhibition's common space, created by architects Felipe Stracci and Luciana Pitombo, offers visitors a moment of pause and reflection. Called Entre:.nós , the space portrays the transition between a forest and the seashore , where visitors walk on a monolithic, sandy floor that evokes the beach. To create a light, tropical atmosphere for the welcoming and social environment, the entire space was designed and worked on a palette of light, natural green tones . The colors permeate the furniture, landscaping and walls, creating a harmonious transition between the flooring materials and the wooden elements that make up the environment. The gradient paint on the walls stands out, in a palette of green tones, which create a landscape that embraces the entire space. There are four shades in this decorative effect: Tranquil Retreat , Italian Village , Apple Orchard , and Summer Sage .

A home to press pause, by Cilene Lupi

A space to disconnect, recharge your batteries, and breathe. This was the premise of architect Cilene Lupi when designing the 88 m² space, which has a living room, kitchen, gamer space, balcony, and bedroom that capture the essence and emotional memories of the character. It was designed to be the home of a young woman from Generation Z , who seeks to reclaim her essence, her past, while also looking to the future and all the possibilities. The gaming universe occupies the central space of the environment, and draws attention to the color Black Pencil and the art of Raquel Gorzalka , a mural that refers to the aesthetics of games and fantasy, in an experiment of colors and a mixture of paints that connects to the rest of the project. But other spaces also stand out. The colors of the space reflect heat, intensity, light, and comfort. The curved walls have the Velvet effect in the color Morning Gray and contrast with other walls, which have been illuminated and the Earthy Amber tone, integrating the vegetation and creating a space of comfort and tranquility for the gamer , after the adrenaline of the games, in a perfect balance in her private refuge.

Pollinator Square, by Luciano Zanardo

The Pollinator Square marks the landscaper's fourth participation in CASACOR . Works of art, furniture with soft curves and a composition of ornamental plants transform Luciano Zanardo 's garden into a large natural living room , framed by the abundant light from the windows of Conjunto Nacional. With the aim of sharing knowledge and, consequently, the process of raising awareness, the 100 m² garden addresses an issue that is rarely discussed in society: pollination . In this environment that invites visitors to contemplation, Zanardo has opted for organic, geometric shapes and vibrant colors that blend with the natural elements. The walls were painted Pollen Blue , a color developed exclusively by Coral for the project. In addition to the Insects sculpture by Leopoldo Martins , another artistic touch is the Wings Triptych , made of steel and installed on the Pollen Blue wall, in yet another exclusive partnership between Coral and landscaper Luciano Zanardo.

Samba Home, by Marcelo Salum

After creating an environment in homage to Atilio Baschera and Gregorio Kramer, at Casa Coral, in 2022 , Marcelo Salum 's new challenge in the current edition is to value African and Brazilian cultures using samba as a starting point.

As a characteristic of Salum's work, the highlight of this space is the mix of colors and production full of details, arts, sculptures and objects that help to tell the story of the environment . The color palette that paints ceilings and walls, helping to give personality to this environment, has the tones Tuscany Corner , Desert Morning , Desert Heat , Evening Serene , Great Metropolis and Green Grass .

Araxá House, by José Navarro

Marked by the construction of a complete residence, the space developed by José Navarro in his debut at CASACOR presents a reinterpretation of the beauty of growing up in an environment full of values and tradition, but with a contemporary vision of the Minas Gerais home: at the same time cozy and functional . The decorative items present are references from his entire life , with some pieces brought directly from his grandparents' home. The entire concept of the space is built on a neutral base. To create a comfortable conversation between the colors and the desired atmosphere, the Meditation tone by Coral was used: the name itself conveys the idea of balancing and calming the environment . And for the accent wall, which references the works of Almicar de Castro that impact and welcome those who arrive, the Japanese Mushroom tone was chosen, with a burnt cement effect, bringing weight, texture and movement to the space.

The Reverse of the Metaverse, by Brunete Fraccaroli

The space by Brunete Fraccaroli , an architect who is part of the show's super cast of renowned artists, is approximately 180m². In order to intentionally serve as inspiration, the project's starting point is the "use and abuse" of new technologies , to the point of surprising, as are the selected colors. Technology goes hand in hand with the project , with the new feature this year being the metaverse . Together with Amaury Júnior, an avatar of Brunete was created, in a creative and fun experience to interact with visitors. In the search to bring sensitivity and human emotions, the architect bet on warm tones in order to express and visually transmit, through the colors Nascer do Oriente and Passo da Dançarina , a high energy, welcoming and joy. In addition, elements that refer to affection, tolerance, the proposed theme of CASACOR , are included as part of the project composition.

CASACOR Service Sao Paulo 2023

Where: Conjunto Nacional, on Paulista Avenue, 2073.

When: May 30 to August 6, 2023.

Opening hours:

Tuesday to Saturday from 12pm to 10pm

Sundays and Holidays from 11am to 9pm

Digital box office:

https://appcasacor.com.br/events/sao-paulo-2023

Total ticket prices: From Tuesday to Sunday and holidays - R$101.00 (full price) and R$51.00 (half price) Promotional packages: 3 days (17% discount) - R$251 (full price) and R$126.00 (half price) 5 days (30% discount) - R$ 351.00 (full price) and R$ 176.00 (half price) *Personal and non-transferable tickets. Passport (free access on all days of the exhibition): R$601.00 - pre-sale promotional code not applicable in this modality *Personal and non-transferable tickets. Guided Tours: R$161.00 (Tuesdays, Wednesdays and Thursdays at 5pm) Purchase of half-price tickets Senior citizens aged 60 and over Students presenting a valid photo ID or proof of payment. Disabled individuals and their companion (according to law 12.933/13). *Pre-sale promotion not valid for half-price tickets *Proof of half-price ticket will be required at the door. Important: Purchasing a passport provides free access to the exhibition Free entry is available for children aged up to 10 years old. 1 (one) CPF can purchase a maximum of 10 tickets. Group sales, questions and information: Purchases of more than 10 tickets or by CNPJ, send an email to: boxeocasacor@abril.com.br or WhatsApp (11) 97717-5511 General Information:

The CASACOR event complies with current health regulations. All safety and hygiene protocols must be followed by all visitors and staff, without exception.

Easy access to the exhibition via Consolação subway – Line 2, green.

The use of professional equipment such as tripods, lights and accessories for capturing images/photos/videos is not permitted during the visit.