From the outside, Cloud and Co looks like any other ice cream shop in the residential areas of Doha, Qatar. In one of the area’s many limestone-clad buildings, where natural materials and organic ingredients characterize many ice cream chains, this The dreamlike atmosphere can go unnoticed – until a curious passerby peeks inside . There, the fantasy character is permeated from floor to ceiling by the play between pink and blue colors . The interior design developed by the communications agency Futura focuses on monochromatic spaces , where everything – from tables and chairs to the floor and decorative objects – is the same color. Its rooms, inspired by Escher's surrealist drawings , are divided into an entrance with a counter and a room with chairs and tables for meals.

At the entrance, the counter with granite finish and the play of light and shadow brought by the lamps create a dimension of depth on the walls and do not make the décor dull . The accessories, generally with organic profiles, in oval or circular shapes, highlight profiles and details to create a graphical environment like no other. Futura, responsible for developing the project, had initially been tasked with coordinating the store's image. The transition – increasingly unusual – considers the architecture as the result of successful branding and seems to favor the creation of distinctly artificial environments, built to suit the ideal world they embody. Source: Domus