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Minimalism and pastel tones: discover Kawaii design from Japan!

The term, which began to be used in the 19th century, reflects the country's modern culture and is increasingly present in interior projects.

By Marina Pires

Submitted at Jan 11, 2022, 1:00 PM

05 min de leitura
Minimalism and pastel tones: discover Kawaii design from Japan!
kawaii; interior design; japanese decoration;

(Divulgação/CASACOR)

The simplest way to translate the Japanese word Kawaii is through the adjective "cute" or "adorable" . The term, which began to be used in Japan in the late 19th century, is a concept that reflects the country's modern culture by being present not only in fashion, advertising, gastronomy, but also in interior design , as it fits in with trends and presents a delicate and fun aesthetic.

Kawaii is the colorful and delicate interior design


kawaii; interior design; japanese decoration;

(Divulgação/CASACOR)

Kawaii focuses on minimalism with soft lines and pastel tones, made up of furniture that moves away from square, rigid and severe shapes and softens into clean, curved lines.
kawaii; interior design; japanese decoration;

(Divulgação/CASACOR)

A mix of playful and sculptural geometries, but always soft . Sinuous and softened patterns in three-dimensional atmospheres that are minimal , but not cold and distant.
Kawaii is also a refuge from reality and an ally in creating welcoming spaces for socializing, as in the dining room above, designed by 2LG Studio.
kawaii; interior design; japanese decoration;

(Divulgação/CASACOR)

Without excess, the palette of this aesthetic is, without a doubt, that of soft tones , which reflect the harmless and adorable essence of the style. The colors of this Tokyo apartment designed by designer Adam Nathaniel Furman reflect the "sweetness" of the kawaii aesthetic.
kawaii; interior design; japanese decoration;

(Gorta Yuuki/CASACOR)

Pale pink, mint green, baby blue, lilac and lemon yellow : sweet colors for spaces that look like the sets of a Wes Anderson film.
kawaii; interior design; japanese decoration;

(Divulgação/CASACOR)

At the Budapest Cafe (above) it’s impossible not to think of the filmmaker! The Australian studio Biasol has opted for balanced geometries and materials to create a play on contrasts. The space is minimal but welcoming thanks to the padded seats and the barely noticeable greenery covering the walls.