Maximalism: what is it and what elements help to compose the style?

The union of authenticity with innovation finds in maximalism a fertile ground for architecture and interior design projects. Setting aside simplicity and valuing creativity, this style has increasingly taken center stage in the hottest interior projects of the moment.

Maximalism Inspirations in Decoration

In the CASACOR 2024 lineup, architect Karolinna Venturi explains that a project gains more identity by highlighting human value, not an architectural style. "My projects are for people who seek to go beyond," explains the architect. "I like to welcome ideas and provide a journey into the details, uncovering and revealing the essence of each place, escaping the conventional and maximizing the personality of the client." The American architect Robert Venturi is a fundamental name of this style. Going against minimalism, he coined the phrase "less is bore" ("less is boring"), countering the famous "less is more," linked to the minimalist style.

But after all, what does maximalism mean?

But the concept goes beyond simply playing with exaggeration. Maximalism has gained strength with concepts of exclusivity, through the creation of personalized spaces that reflect the personalities of the residents. Thus, the more references a client has, the more interesting it becomes for the professional to explore the possibilities of the project. "Maximum architecture aligns with a client who travels, has diverse references, and wants their personal touch," explains Karolinna. Creativity is the keyword here. Based on the client's references, professionals in the field can bet on creativity and mix other characteristics of the style. Think of colors, textures, materials, vintage and modern items, unusual compositions – but always with a lot of visual harmony. "More than spaces that shelter us, our homes are reflections of our desires, tastes, and references. If we have a strong personality, why aren't our homes an expansion of that?".