The new
Bottega Veneta store in Paris (France) occupies two floors at 12 Avenue Montaigne and is the brand's first establishment designed by
Matthieu Blazy . The project combines Italian craftsmanship with a modernist sensibility in almost
800 m² .
The store is defined by two essential materials:
glass, native to Venice, and Italian walnut wood .
Industrial square glass blocks are integrated into the floor, ceiling and walls, creating a grid geometry and diffuse, homogeneous light throughout the store.
Walnut wood panels frame the blocks and also distinguish the transitional spaces of the staircase and the jewelry store hallway.
A play of volume and scale is present throughout the store, counterpointing its allusions to cosmic exploration with cozy, intimate enclaves. The design centers on a bright, open-plan retail space interspersed with plush seating areas and flanked by intimate dressing rooms and VIPs. In the gallery’s gently undulating corridor, curvilinear forms and the unifying use of wood create an environment of tranquil privacy.
Throughout the store, one-of-a-kind furniture and accessories feature custom-made wooden and glass railings hand-cast by Venetian artisans. Soft textures are found in leather seating and wool rugs, echoing the sensoriality and invention of Bottega Veneta’s collections, while modular shelving creates a sense of discovery and playfulness.
The interplay with original design and handcrafted craftsmanship begins at the entrance, where the front door features a one-of-a-kind glass doorknob by Venice-based Japanese artist
Ritsue Mishima . Other brass hooks and handles throughout the store follow Blazy’s Drop theme, while unique Drop elements in the store’s mirrors create undulating reflections that hint at Venice’s watery cityscape.
