Magenta: the color of the moment in 13 CASACOR environments

Camila Bittencourt Arquitetura Chez Amour CASACOR Pernambuco 2022 living room sofa armchair painting rug pink table

(MCA Estúdio/CASACOR)

Named Viva Magenta , the Pantone Color of 2023 has a specific and vibrant shade of red that was inspired by nature, conveying vigor, energy, joy and power. The executive director of the Pantone Color Institute, Leatrice Eiseman, justifies the choice due to the technological moment that society is experiencing: “In the age of technology, we look for inspiration in nature and in what is real. Pantone 18-1750 Viva Magenta descends from the families of reds, especially cochineal red, one of the strongest and brightest natural dyes in the world.”

El Oráculo de la Diseñadora, por Diana Sánchez e Estefani Cano-CASACOR Peru 2019 (Amauri Valls/CASACOR)

Since 2000, the choice of the “color of the year” has been made by a series of experts from different countries and takes into account trends in behavior and style , as well as socio-political changes that influence consumer products in design , fashion , architecture. and decoration .

Magenta has already been seen on the catwalks at fashion weeks around the world, signaling the trend for the fashion world. At this year 's Paris Fashion Week , for example, Valentino opted for a monochromatic show, and at the SPFW last weekend from 2022, the hue also did not go unnoticed.

(ImaxTree/CASACOR)

So, to inspire you in the world of décor , we have selected 13 CASACOR environments with colors that revolve around the magenta color palette. Check it out!