In the world of interior design, Loud Luxury presents striking interiors with expressive colors, materials, and pieces that take center stage in the space
Submitted at Mar 11, 2026, 8:00 AM
Orlando Espinoza e Elmo Rubio - Sala Ecos del Pasado. Projeto da CASACOR Peru 2025. (Natalia Queirolo/CASACOR)
For decades, minimalism has shaped much of the aesthetic references in interior design. Bright projects, few objects, and discreet compositions dominated residential and editorial projects, establishing the idea that elegance would be tied to visual restraint. However, a new and recent approach has shaken up that perception: Loud Luxury.
André Bastos e Pedro Luiz de Marqui - Arcadia Banco BRB. Projeto da CASACOR São Paulo 2025. (Israel Gollino/CASACOR)
Translated as "loud luxury", Loud Luxury emerges as a counterpoint to this scenario. Instead of absolute neutrality, the approach explores intensity, visual layers and striking elements. The result is interiors that embrace excess as an aesthetic language – creating spaces that combine soffistication, drama and personality.
(CASACOR)
Loud Luxury starts from the idea that homes can function as a rich and expressive visual composition. In this context, materials, colors and objects do not appear discreetly, but rather as protagonists. Striking surfaces, generous volumes and visual contrasts help build interiors with a strong aesthetic identity.
Claryanne Aguiar - Além da Superfície. (Felipe Petrovsky/CASACOR)
This approach also values the accumulation of visual layers. Dense rugs, substantial fabrics, sculptural furniture and works of art coexist in balance in the same project. The goal is not to simplify the space, but to build a sophisticated atmosphere through an abundance of elements.
Wesley Lemos - Saleta d’Arte. Projeto da CASACOR Bahia 2025. (Denilson Machado/CASACOR)
The rise of Loud Luxury appears in contrast with another contemporary trend: Quiet Luxury. While the latter favors discretion, neutral palettes and an almost silent luxury, Loud Luxury relies on visibility and expressiveness as part of the aesthetic experience.
Projeto Tarantino Meets Kubrick de Mr. Alex Tate Design na CASACOR Miami 2019. (Kris Tamburello/CASACOR)
In projects associated with Quiet Luxury, refinement reveals itself above all in the quality of materials and the precision of details. In Loud Luxury, however, luxury manifests itself explicitly: deep colors, polished surfaces, imposing furniture and bold visual combinations.
Materials play an essential role in building Loud Luxury. Natural stones with pronounced veining, dramatic marbles, gold or chrome metals, and dark woods help create a dense and sophisticated atmosphere. These surfaces appear both in furniture and in finishes, enhancing the visual presence of the project.
Neste projeto, Sig Bergamin usa com maestria uma paleta de tons intensos (Bjorn Wallander/CASACOR)
The colors follow this intensity. Deep tones such as wine, emerald green, petrol blue and plum appear on walls, upholstery and curtains, often combined with luxurious textiles like velvet, silk or jacquard. The mix of textures reinforces the sense of visual richness and creates more sensorial spaces.
Within the universe of Loud Luxury, some pieces take on a central role in the composition of projects. They are the so-called statement objects: furniture, lighting fixtures or works of art that draw attention and organize the visual narrative of the space. In many cases, a single striking piece is enough to set the tone of the project.
(William Abranowicz/CASACOR)
A sculptural coffee table, a dramatic chandelier or a signature armchair can serve as focal points within the project. Around them, the other elements of the decor organize themselves in dialogue, creating a visually intense whole, yet still coherent and sophisticated.
Neto Cunha Arquitetura - Café Lounge Florar. Projeto da CASACOR Bahia 2025. (Bia Nauiack/CASACOR)
Even with its intense aesthetic, Loud Luxury does not depend on disordered excess. Balance emerges when colors, materials and volumes are organized consciously. Some tips to get the proportions right are:
Projects inspired by Loud Luxury usually begin with a protagonist element, whether a piece of furniture, a lighting fixture or a decorative item. This focal point guides the rest of the composition and prevents all elements from competing for attention at the same time.
Repeating certain materials or colors throughout the space helps create visual continuity. The same finish can appear in different pieces or details, connecting the elements and giving unity to the project, even when there is a variety of textures.
Contrast is an important part of Loud Luxury, but it needs to be used with intention. Shiny surfaces can coexist with matte fabrics, while intense tones get breathing room alongside more neutral areas, creating dynamism without losing balance.
