Series takes a sensitive look at the Minas Gerais exhibition projects
Janelas CASACOR Minas stands out with an impeccable production of videos starring professionals from the cast.
By Cristina Bava
Submitted at Dec 23, 2020, 8:38 AM
03 min de leitura
(Reprodução/CASACOR)
Those who have not ventured out of their homes in recent months, especially when adherence to quarantine reached minimum levels and for those who now continue to protect themselves in the face of the second wave of Covid-19 (which seems to be neglected), have been encouraged by a lot of content relevant digital platform to get through the pandemic without having to go out. And as expected, CASACOR also offered, through its headquarters and franchises, a variety of online content, whether in the Arenas or in videos, tours, etc. who accompany the public throughout this complex year.
&list=PLwVB8cRN4BUyoJdhNQXSb8xuW8KAezgaz&index=15 And it was with the Janelas CASACOR project that the brand responded to the current moment, seeking to bring new perspectives to the traditional decoration event that could not take place, this year, in any city in Brazil and the Americas.
The nationwide exhibition Janelas CASACOR invited architects and interior designers to reflect on the new formats of the post-pandemic home. There were more than 13 cities, 151 professionals and 127 projects produced for the exhibition that materialized in containers, installations and showcases the main reflections on this new way of living. While the exhibition took place physically through spaces known through glass, the digital experience offered and still offers visits in the following formats: 3D tours, films, guides, etc.
&list=PLwVB8cRN4BUyoJdhNQXSb8xuW8KAezgaz&index=6 Among the various formats presented, the series of films produced by the Minas Gerais franchise Janelas CASACOR stands out. Signed by Estúdio ny18, a production company based in Belo Horizonte, the series of 21 videos is enchanting. Under the sensitive gaze of Natasha Pirfo, the short stories gained the status of works of art. "I immersed myself in the creative universe of each professional and with that I was able to create a specific language for each project" reveals the professional. In addition to the exquisite capture, sensitive editing and impeccable soundtrack, the narrative was delicately developed with each of the professionals who competently starred in each episode.
&list=PLwVB8cRN4BUyoJdhNQXSb8xuW8KAezgaz&index=7 Be sure to watch the full series on CASACOR's YouTube channel. And to start, watch: " 4 As of Made in Italy " with architect Isabela Vecci. The film reveals the pillars of Italian industry through the exhibition held at Casa Fiat in Culture, in Belo Horizonte.