Get inspired: colors are the protagonists at CASACOR São Paulo 2024

The 2024 edition of CASACOR São Paulo is more colorful than ever. As you stroll through the 75 spaces that make up the exhibition, you can be inspired by the many possibilities of using colors on walls and ceilings, which have become protagonists in projects developed by architects and interior designers. For the ninth consecutive year, Coral is the official paint partner, in addition to being a sponsor of the most complete architecture, interior design and landscaping exhibition in the Americas. “CASACOR is a platform that allows us to deepen our relationship with interior design professionals, exchanging knowledge and understanding their needs. More than that, we also want to provide visitors with memorable experiences and show the possibilities that paints provide in a wide range of projects and styles,” says Tamara Lacivita de Goes, marketing manager for Brazil at AkzoNobel, a multinational company that created the global trend and color study called Color Futures 20 years ago and has Coral as a decorative paint brand in its portfolio. With extensive knowledge of colors, Coral supports CASACOR's talented team with the goal of helping to harmonize paint tones, textures and special effects used on the walls and ceilings of each project. And the result could not be more creative. That's because the brand's team offers specialized consulting to the professionals who participate in each edition of the show, helping them choose the tones that best convey the atmosphere of the environment. After all, colors are capable of creating different sensations, as you can see in ten projects from the 2024 edition of CASACOR selected by Coral. See below!

1. Coral House - Place of Affection, by Paola Ribeiro

Entering the space designed by interior designer Paola Ribeiro is a unique sensory experience. With an atmosphere of welcome, comfort and security, as every home should be, the place enchants visitors with its well-balanced mix of colors, prints and textures in every detail. By combining affective objects with modern works of art, Paola presents a true refuge, in which each element is an invitation to feel and live the good moments of life. One of the highlights of the décor are the stripes in different directions (including the ceiling), which capture the eye. The palette, greens, blues and pinks in strong and soft tones coexist harmoniously. In this space, the colors Vibrant Navy Blue, Place of Affection (Coral's Color of the Year for 2024), Promised Land, Autumn Leaves, Romantic Gift, Autumn Leaves, Natural Stone and Fountain of the Square were used.

2. Apartment Hall, by Gustavo Scaramella

Architect Gustavo Scaramella brought together new and old pieces in his hall to create a colorful and story-telling décor. These are items from his scavenger hunt and souvenirs that reflect the eclecticism of the architect's creative universe. In addition, the professional's goal was to reflect in this space the plurality seen in the world and in people in general. The result is a project in which past, present and future appear intertwined, as in the two-tone tauari wood floor with circles of national marble. The ceiling painted yellowish-green (Pantanal Yellow color) received embossed MDF pieces. The Rustic Texture was used in the space.

3. Terreiro Occupation, by Alexandre Salles

Architect Alexandre Salles brought historical and cultural inspiration to CASACOR São Paulo 2024. The space designed by him references the social interaction of backyards, which were traditionally spaces for social gatherings in the context of candomblé and samba. Another inspiration for this installation is the backyard of Tia Ciata, an emblematic figure of Rio de Janeiro samba. Using artificial intelligence, the professional reinvents the materiality of the environment by incorporating symbolic elements, textures and shapes that evoke a visual narrative of Afro-Brazilian culture and history. Among the works, there are contemporary pieces by artists such as Moisés Patrício, André Ricardo, Diambe and Soberana Ziza. The colors on the walls and ceilings are from the orange and earthy family of the Coral catalog. They are: Âmbar Terroso, Pote de Argila, Casa na Árvore, Jazz, Terra Prometida and Casa de Campo.

4. Sacred Land Lavatory, by Gabriel Rosa

Making his debut at CASACOR, architect Gabriel Rosa sought inspiration in the tradition and spirituality of the Himba. Inhabitants of northern Namibia and the last semi-nomadic people in Africa, they are deeply connected to the territory and their cultural references. Thus, textures, earthy colors, artisanal ceramics, geometric patterns and natural materials make up the space, which, in addition to being a bathroom, has become a sensory experience immersed in this unique culture, honoring ancestors and nature. For the walls, the professional chose a warm neutral tone called Presente de Amor, with Decora Matte products (matte finish) under Textura Design.

5. Backlands of Knowledge, by Marina Salomão

The main influence in this space, created by architect Marina Salomão , is the classic work of Brazilian literature Os Sertões , by Euclides da Cunha. The Unisaber bookstore evokes the history of cangaço to address the passage of time. In this 68 ^m2 space, elements of northeastern constructions stand out, including raw materials such as clay, fibers and wood. Straw covers the lower part and columns of the shelves with publications of the most diverse genres and the caramel leather armchair refers to the sertanejo clothing. To compose this setting, the palette comes with colors from the neutral family on the walls and ceiling. They are: Presente de Amor, Charme Natural and Branco Cru.

6. Brennand Space, by Renata Patelli Arquitetura

A basic ingredient in ceramics, clay is an important element in the life and career of Francisco Brennand (1927-2019), founder of the workshop named after him, present at CASACOR with a 48 ^m2 store. In the center of the space, created by architect Renata Patelli , the oven represents the process of firing the pieces and refers to the heat of the nest, since the egg is a recurring element in the work of the artist from Pernambuco. The final pieces are displayed in clay niches, in a contemporary arrangement with treatment and lighting similar to that of an art gallery. To compose the project, the colors Escrita Antiga were selected in the Decora Matte product (matte finish), Pote de Argila and Branco Gatinho in Decora Efeito Velvet.

7. Lathe Kitchen, by Mandril Arquitetura

With a cozy atmosphere, the living room created by architect Bruno Moraes features a decor that combines furniture and objects designed by Brazilian designers and artists from different eras. The professional's goal was to create a dialogue between the old and the new, without sacrificing visual harmony. One of the highlights is the recycled fiber rug that celebrates ancestry and connects us to the present and the future. The piece incorporates the sound waves of an old Tupi lullaby, transformed into designs, lines and colors using artificial intelligence. From the Coral range, the color Verde Plantação and the warm neutral tones Castelo de Memórias and Passeio de Canoa, together with the Velvet effect, make up the cozy palette.

9. House is not LG, by Nildo José

Bamboo stems split in half served as the theme for the appearance of the sinuous volume of machined MDF that runs through the space, designed by architect Nildo José . The Guarani indigenous people shared their knowledge so that the professional could interpret this year's CASACOR theme: a celebration of the human soul (Ñe'é). Among neutrals and soft pinks, the lush green stands out, as do the works of art by representatives of indigenous peoples. The space features Rustic Texture and Design Texture. The colors selected were Table Wine for the entrance to the space (walls, ceiling and furniture) and Royal Coral for the interior (windows, walls and ceiling).

10. Café Isabela Akkari, by Studio HA

Designed to be an invitation to reflection, the space by architects Flavia Burin and Bruna Moretti was inspired by the idea of heaven in reference to our future home. The space values beauty and brings a sense of hope with welcoming tones and cloths in fluid shapes, which make up an installation on the ceiling — the most prominent space. The striking ambiance is based on shades of pink, designed to promote a moment of pause and relaxation during the circuit. To bring comfort, the paint colors are: Brick Road (doors), Santa Rosa (walls), Chinese White (walls and ceiling) and Meditation (walls and ceiling with velvet effect). In addition to those selected above, the exhibition has other colorful environments with effects — all identified with colors so that visitors can apply them to their homes and projects. It's worth checking out during your visit!

SERVICE – CASACOR São Paulo 2024

Where: National Complex, on Paulista Avenue, 2073 – São Paulo (SP) When: May 21 to July 28, 2024 Box office hours: Tuesday to Saturday, from 12pm to 10pm Sundays and holidays, from 11am to 9pm Digital box office: https://appcasacor.com.br/en/events/sao-paulo-2024 Ticket prices: R$ 111 – Full R$ 56 – Half price Purchase of half-price tickets: senior citizens aged 60 and over, students presenting a valid photo ID or payment receipt. Disabled individuals and their companions (according to law 12.933/13). Proof of half-price tickets will be required at the door.