To outsiders, the explosion of colors inside the
Munich Sports store immediately stands out from the Barcelona cityscape.
Studio Animal, who led the project, developed the design for this surprising concept store, called "Spectrum", which brings together
different shades of color. rainbows that run across all surfaces of the store in a radial format.
From floor to ceiling, rainbow colors and shapes make this
space so Instagrammable it almost seems unreal . The 137 m² store is centered around a
huge concrete column , which was developed as the focal point from which the more than 20 different colors, which make this column
a type of prism, from which different colors are refracted from the "white light" .
The effect that the architects tried to provoke is that of
movement and dynamism that characterize the sports footwear brand.
"The image generated is almost virtual, achieving an atmosphere that
transports you to an unreal state ," the professionals add. But that's not all: the various tones that run through the store also help to
organize the sporting goods on display .
Source: Designboom
