CASACOR Ribeirão Preto: spaces dedicated to influencers stand out

The digital universe is almost indistinguishable from what exists outside the screens – every day, it becomes harder to imagine a life completely disconnected. With modern trends in mind, CASACOR Ribeirão Preto dedicates three of its spaces to personalities who rose to prominence on the web, influencers – young people who attract crowds, especially on the internet, and who produce all kinds of interactive and entertainment content. The director of the exhibition, Mauricio Siqueira, explains that the environments meet the current needs of visitors. "The idea is to present the most modern and innovative products on the market. Proposing environments aimed at web personalities, which speak to current needs. of our visitors, is a way of reinforcing this idea. It is a new activity, we have excellent opinion makers from the digital environment in Ribeirão Preto and the region impacting thousands of people, every day, with their lifestyle and habits". The three environments were named Influencer's Room , Influencer's Bathroom and Hyperconnected World , and can be visited from August 7th to September 22nd, at Jardim Canadá in Ribeirão Preto.

The 19 m² Influencer Room references the world of fashion, in a contemporary and cozy reinterpretation of the great haute couture houses. "The room is full of principles from the world of fashion, including features from major international brands, such as colors used in the space, which follow Chanel's tones: white, beige, gold, black and red", explains Rafael Granero, architect responsible for the project. Versatile and functional, the space serves as a work environment without losing the charm of the covering in fabrics such as leather and velvet. The personality imagined in the Influencer's Bathroom understands his social and environmental responsibility, and uses his voice to articulate a more ecological future. "All the wood in the environment was reused from CASACOR 2018, the innovation will be through technology – both that used in automation and industrialization of the coatings. The finish is painted by a visual artist, with colors that create an ombré effect" , say architects Issac Amir and Marina Castanheira, who are responsible for the conception of the project. Technology rules the environment of architects Juliana Affini and Thélio Pedrosa, which in 10 m² offers a structure focused on the execution of digital work. "We sought to create an environment full of tools that are common in the day-to-day of this technological universe and ideal for conducting interviews , posts, lives, photos and other interactions", they explain. The Hyperconnected World appeals to an audience of all ages and was built without waste and with ideal colors to capture a good image. The second edition of CASACOR Ribeirão Preto will take place from August 7 to September 22, at Avenida Carlos Consoni, nº 60 - Jardim Canadá. With almost 3 thousand meters of total area, the show will feature 41 environments signed by more than 60 professionals from different states of Brazil.