The
colors of the next year begin to appear on the design horizon. More than an aesthetic issue, the
color forecasts for 2026 reflect the emotional and cultural state of our time — a collective gaze in search of
stability, well-being, and belonging. Considering this, CASACOR spoke with two experts on the subject:
Marcia Holland (a member of the Color Marketing Group USA and consultant on innovation and trends in various companies) and
Thalita Carvalho (a communicator specialized in Color and Regenerative Design and presenter of "Mais Cor Por Favor" on GNT). Both focus their attention on
earthy tones, grayish greens, and striking neutrals. "These tones speak of stability, a return to the material, and
connection to the natural, reflecting a society that seeks rooting and warmth after a long period of uncertainty," explains Thalita. For her part, Marcia elaborates: "The
environmental concern translates into
palettes inspired by earth, forests, and waters. Cultural diversity and representation movements also bring new readings: colors previously associated with specific groups gain prominence as symbols of inclusion and empowerment. Moreover, in a world that increasingly speaks of mental health, there is a search for
tones that convey calm, well-being, and emotional security.
Color forecasts for 2026
Based on Holland's studies, the colors that will stand out in the universe of architecture and decor in 2026 are:
warm and earthy neutrals, grayish and bluish greens, and earthy reds and purples. “These shades balance the need for calm with the desire to assert who we are,” she says. Carvalho, on the other hand, predicts the re-signification of
neutral tones — such as
white, gray, and beige. Other bets from the presenter include:
mustard tones, caramel, navy blue, terracotta, brown, ochre, and burgundy. She describes: “These are soulful colors that move away from grayness towards earthiness, the organic, and what is essential.”
Neutral vs. vibrant: which palette will dominate 2026?
As for the
duality between neutral and vibrant tones, Marcia Holland and Thalita Carvalho believe in the end of the “dispute.” Both paths can
coexist harmoniously in 2026 – especially when used in balance in compositions! "Vibrant accents gain strength precisely when used in contrast with these more discreet backgrounds. This combination very well embodies the
contemporary spirit: projects that welcome and calm but also offer points of individual expression and boldness," advises the CMG member.
After all, how is the color of the year chosen?
Every year, we see brands like
WGSN, Pantone, and Coloro announce their color forecasts for the next year. It is important to emphasize that, generally, these choices result from
long research processes – analyzing everything from behavioral signals to cultural, artistic, and technological aspects. Holland states: “Workshops, debates, and application testing are conducted until a color stands out by synthesizing the
‘zeitgeist’ or spirit of the time. It is a process that mixes
science and sensitivity: it’s not just about predicting what will be consumed, but about symbolically translating collective desires and needs into a chromatic language.” One of the main challenges in this process, according to the specialist, is
balancing global color trends with local and individual identities. Hence, the importance of reinterpreting forecasts according to
light, climate, materials, and the culture of each place. “Brazil has a unique chromatic intensity, resulting from the mix of cultural roots and our geography. Thus, colors that may seem neutral in other contexts come alive and gain strength here.”
Materials and finishes to watch out for
Not only certain colors are expected to stand out in 2026, but also
materials gain strength based on these tones. For Thalita Carvalho, the tip is to pay attention to
options that have density and textures. “Dark
woods are gaining prominence again, replacing the very light and cold finishes of recent years. Bouclé remains in vogue, and textured fabrics are gaining even more relevance. Intentional patterned surfaces — like stripes, checkered patterns, and subtle reliefs — also stand out, both in fabrics and coverings,” she mentions. In relation to landscaping, she adds: “The focus shifts from green to a
more primal aesthetic, including charcoal, stone, minerals, fungi, and other materials that evoke the beginnings of life. Also, there is a
new appreciation for vintage furniture, unique pieces that carry time on their surface, true
memory objects. Finally, Marcia Holland leaves her message to professionals in the field: “Color is a
transversal language, which transcends boundaries and connects experiences. For the
architect or designer, understanding this harmony is essential: it means being in
dialogue with a broader aesthetic ecosystem, in which color acts as a link between the different territories of contemporary living.”
