O Projeto Sertões, por Zizi Carderari, está no Projeto Célula e faz expedições pelo Brasil, mapeando e divulgando o artesanato e a arte popular brasileira. “Partindo da vontade de mostrar quem são as pessoas que tem esse fazer artístico, suas histórias e tradições, os mestres e seus legado, entrevistei galeristas, colecionadores, designers de interiores e arquitetos que falam sobre a riqueza dessas obras numa decoração e a necessidade de valorizar essa arte. (Divulgação)
In 2018, one of the largest home decor and goods fairs,
ABUP, presents a different format at a new address:
ABUP Home & Gift , which takes place until today (21) at São Paulo Expo, on Rodovia dos Imigrantes, km 1. ,5. With approximately 250 exhibitors, the brand presents a selection of tableware products, kitchen utensils and decorative objects, in addition to a series of lectures with renowned professionals from the home, architecture, design and decoration segment.
Projeto Sertões (Divulgação)
However, the big news is the fair's commitment to opening a space to showcase the best of Brazilian and original design. Developed through a partnership between the company Marco 500 and the Fair at Rosenbaum, ABUP presents the
Célula Project . In it, Well-known professionals and big bets in design present new releases and existing pieces, following a curation process that results in the best selection of original and beautiful objects. Among the participating designers are: Design with Broccoli, Evelyn Tannus, Fatto, Greghi Design, Iludi, Leonardo Vanetti, Marcos Quintas, Mercatto Casa, MOA Estúdio, Nina Lima, Oslo Designer, Paola Muller, Projeto Sertões, Sui Objetos and Suka Braga. Check out some of the highlights present in the 1st edition of the
Célula Project below:
Nina Lima , an architect by training, had a hobby of designing jewelry. Her pieces were always made by hand and artisanally, and primarily using rubber, a petroleum derivative. Her creations were so successful that her work ended up being transforming them into home jewelry. The objects with minimalist language, metal and steel together form a unique and personal adornment, which can be used in countless ways, assuming various functions, such as a lamp, ceiling pendant, decorative wall item and many others. possibilities.
Paola Muller brings to the Célula Project her new collection of rugs developed with Fio Bonito. The pieces launched are made of jacquard, chenille and also natural jute with chenille. In addition to this, the professional presents fabrics and a line inspired by jacarandas, showing in the fair's booth, the thousand possibilities of applying fabrics to armchairs, poufs, paintings, and more. It is also possible to check out
Batucada , a stool that turns into a small table, a partnership between the professional and Atelier Crudo. “For me, the work of creating in knitting it is complete, three-dimensional and the most interesting thing about thinking about shapes and proportions is creating the fabric itself.”
Architect Samuel Angelo brings to the fair, with his new brand,
Sui Objetos , a series that questions the beauty of imperfection and seeks to awaken humor and emotion. One of the highlights is the ceramic vases, which feature its edges the burrs of the production form of the piece, deconstructing the object's pattern and redefining its aesthetics. The other collections presented bring a playful atmosphere, leaving the interpretation free to those who analyze and admire the pieces. "We seek a balance between the poetic and the commercial, the rough and the jewel".
Anyone who looks at it can identify it.
Evelyn Tannus brings her famous little hands to the project, which gain new designs and prints. The professional, in the trajectory of her work, has created a striking visual identity: her pieces are tattooed as if they were ceramic skins. contemporary, feminine, delicate, imaginative and humorous language. At the fair, Evelyn presents some new releases, including fabric printing, as in the one presented, where she used a truck tarpaulin and created a unique and stylish piece.
The
Iludi Studio , formed by professionals Luiz F. Costa and Rodrigo Irffi, presents itself in an intriguing and beautiful way during the fair. "Good ideas are disturbing. They find a way to be born": this is the premise and the direction that the office takes and takes to the Célula Project, where the pieces already created are presented in two ways. In one of the locations, Irffi and Costa set up their creations as if it were a real space, a residence. In the background, the duo brings a more conceptual atmosphere, with playful pieces and one of its greatest highlights: the
Void Armchair , made up of metal sheets that, when folded, create designs with light and shadow, transforming into an artistic sculpture.
Suka Braga joins
ODD Studio and presents a line based on "
Sensitive research on Garimpo time", where the reuse of wood and marble is explored. " What motivates us are products with a philosophy of life that clearly convey their role and its intention. Its origin, its time, and its capacity for permanence. Fruits of human production, accessories and jewelry are created to have long-term relevance."
ABUP HOME & GIFT FAIR SERVICE WHEN? From February 18th to 20th, from 10am to 7pm Day 21, from 10am to 5pm.
WHERE? SAO PAULO EXPO - Immigrants Highway, Km 1.5 | 04329-900 | Sao Paulo SP How to get to the location: http://www.abup.com.br/abuphomegift/localizacao/
Accreditation starts at 9am and ends one hour before the end of the event.
