The Paraná exhibition opens its doors demonstrating through differentiated spaces and products that the raw can be sophisticated
Submitted at Jul 1, 2016, 1:42 PM

The Pet In Container space was designed by architects Josélia Pereira and Maurete Schumacher and created especially for animal lovers. This unique space has the distinction of being built using containers supplied and customized by Total Storage, thus gaining the appearance of industrial architecture. The entire structure was designed by the architects to offer comfort for cats and dogs, as well as convenience for their owners. The spaces for a store, veterinary office, concept store and even a bistro were incorporated to provide moments of care and family leisure.
The Café , which is the meeting point for the exhibition, is located where the presses of the old newspaper “O Estado do Paraná” used to be, a fact that inspired architect Vivane Tabalipa to work with the industrial style. To establish the rustic aspect, the professional chose to maintain the exposed structure of the roof and the concrete floor of the property. “It is possible to maintain several elements, as was done in the lofts of downtown New York 50 years ago, and create a comfortable and welcoming space”, explains the professional. Worth mentioning are the rustic style pendants that were designed especially for Tabalipa’s space.
The simplicity and honesty in the choice of materials in the Functional Lavatory , designed by architects Bárbara Penha and Pauline Moraes, is what shapes the space, which has an industrial atmosphere. Designed to be functional and irreverent, the lavatory features rougher finishes that, when used correctly, provide beauty alongside the composition of rustic and vintage style objects. The highlight of the space is the functionality proposed by the bathroom cubicles, which were custom designed by designer Frederico Zettel. To escape the traditional concept of lavatories, the professional reproduced the imitation of container walls and doors. In this way, functionality remained a priority without neglecting the characteristics of the urban style. PARANÁ COLOR HOUSE SERVICE 2016 WHEN? June 21 to July 31, 2016 Tuesday to Friday – 3pm to 9pm Saturday – 1pm to 9pm Sunday – 1pm to 7pm WHERE? Historic building of the Paulo Pimentel Group Publishing House - Rua João Tschannerl, 880 - Vista Alegre. HOW MUCH? R$ 44 (Full) | R$ 22 (Half)