With the Olympic Games approaching,
Paris is increasingly presenting new developments that promise to surprise tourists.
SO/ Paris , one of the city's most stylish hotels, has joined forces with the historic
French department store Samaritaine , in a partnership that combines the worlds of fashion and imagination.
Featuring the
avant-garde style of SO/ Paris and the newly renovated yet timeless elegance of Samaritaine, the collaboration kicks off in the hotel
lobby with a
“Fashion Gaming” installation on display through July.
The playful game takes guests and visitors back to their childhood memories of trying to beat the
stuffed animal machine , only in this case the prizes are items carefully selected by Samaritaine experts and include VIP shopping sessions, gift vouchers and even a round-trip ticket for two on La Compagnie, a French airline that only operates business class and is celebrating its 10th anniversary.
“At Samaritaine, we are thrilled to join forces with SO/ Paris to showcase the best of French elegance and creativity. This collaboration allows us to provide guests with an unforgettable and elegant experience that celebrates our shared values of luxury, innovation and the art of living,” explains
Karine Lanctot , Senior Partnerships Manager at DFS France.
The partnership continues with accommodations in three of SO/Paris’ most desirable room categories, which have been decorated by Samaritaine. In the “
Fashion Pack ” experience, for example, guests can live out the fantasy of having the virtual wardrobe of
Cher Horowitz , Alicia Silverstone’s character in the film
Clueless. For a limited time, guests will be able to benefit from the
expertise of a personal stylist through a digital and physical experience, which offers everything from a virtual catalogue with a variety of looks tailored to their personal style, to an in-person personalized
styling session in their private apartment at Samaritaine.
“We are delighted to team up with Samaritaine to create an immersive journey, perfectly combining Parisian style and originality. Our collaboration promises guests an unparalleled fusion of luxury, fashion and high-tech,” concludes SO/ General Manager
Stefan Viard .
