Apartment of 97 m² at Largo do Arouche gains a fluid and organic layout

Located on the 17th floor of an iconic building on Largo do Arouche, in São Paulo, this apartment of 97 m² designed by Ricardo Abreu (from the CASACOR São Paulo lineup) was acquired as an investment for short-term rental and underwent a complete renovation, which transformed a deteriorated space into a contemporary refuge focused on the experience of travelers seeking design and a prime location in the heart of the capital.

Projeto de Ricardo Abreu. (Renato Navarro/CASACOR)

The central concept of the design is based on the contrast between the arid, historic landscape of downtown São Paulo and an interior with an organic, fluid, and welcoming language. The color palette — dominated by beige, sand, and earthy tones — extends across all finishes to create a relaxing atmosphere.

Projeto de Ricardo Abreu. (Renato Navarro/CASACOR)

As there were no original plans, the starting point was the structural mapping of columns and beams, which were wrapped by curved, sinuous walls. At the heart of the apartment, a central island connects kitchen, living room, bar, and circulation, allowing subtle transitions of materials.

Projeto de Ricardo Abreu. (Renato Navarro/CASACOR)

The internal redistribution was radical: the original kitchen and the entry hall were integrated into the 46 m² living area, while the service bedroom was converted into a guest bathroom in chocolate tones.

Projeto de Ricardo Abreu. (Renato Navarro/CASACOR)

The original peroba-rosa parquet was carefully preserved and reinstalled, preserving the property's emotional memory. Among the standout materials are the rustic cementitious cladding by Castelatto, brushed Itaúnas granite countertops, and dark brown millwork that camouflages the technical areas.

Projeto de Ricardo Abreu. (Renato Navarro/CASACOR)

The finishing touch of sophistication is the "Nova Paulista" tapestry in the living room, a piece by the architect.