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Well-being

7 Essential Tips for Purposeful Organizing, According to Marie Kondo

Marie Kondo's method combines functionality and sensitivity, inviting a more attentive look at what really matters.

By CASACOR Publisher

Submitted at Nov 18, 2025, 4:00 PM

05 min de leitura
Marie Kondo

Marie Kondo (Instagram/@mariekondo/CASACOR)

Marie Kondo is a Japanese author and organization specialist who has become a global reference by presenting an approach that combines functionality, affection, and purpose. Creator of the KonMari method, she transformed the act of organizing into a gesture of care—proposing that each object in the house should exist for a clear and emotionally true reason. Her vision goes beyond conventional organization: it is about building a more conscious relationship with the spaces we inhabit. In the universe of well-being, Marie Kondo's ideas have become essential because they help to relieve excess, reduce visual stimuli, and allow the house to breathe in the same rhythm as those living in it. In this guide, we have gathered the main guidelines from Marie Kondo and how they function as tools for care and harmony.

The symbolic value of organization according to Marie Kondo


For Marie Kondo, organization begins in the affective field: each object carries a story and a phase of life. Separating what remains from what has already fulfilled its role is a gesture that realigns priorities and creates space for a lighter relationship with the house. In this process, the home ceases to be a depot for accumulations and starts to reflect the present. Moreover, this approach helps to reposition the gaze on everyday chaos. Clutter is not only physical disorder but also a sign of accelerated routines, excesses, and lack of intention. By reorganizing, the perspective is also reorganized—and this change resonates directly with well-being!

Essential tips from Marie Kondo


Marie Kondo's guidelines combine practicality and intention, helping to transform the projects into a lighter, functional, and emotionally coherent space. Below are seven principles that support this approach and inspire more conscious choices in daily life.

1. Start by category, not by room

Organizing by category facilitates consistent decisions because it allows for comparing similar items at the same time. Thus, it becomes clearer what remains and what needs to go. The process becomes smoother and prevents duplicate objects from going unnoticed.

2. Keep only what sparks joy

The “spark joy” criterion helps to build a home aligned with what truly matters. By holding each item and feeling its sensation, it becomes easier to filter out excesses. The result is a space that is more coherent with who you are now.

3. Fold clothes vertically

The vertical folding method optimizes space and makes all pieces visible. This reduces the time spent choosing and prevents items from being forgotten at the back of the drawers. Daily routines become more practical and fluid.

4. Give a fixed place to each object

Assigning a clear destination to each item simplifies the maintenance of organization throughout the week. With everything defined, the habit of storing becomes natural. This preserves the visual lightness and prevents involuntary accumulation.

5. Organize with care and intention

Marie Kondo emphasizes the importance of treating each object with care, as part of the personal history. This stance creates a more conscious relationship with the space. The house begins to reflect affective choices, not just functional ones.

6. Avoid accumulating items “for someday”

Items saved for possible future use tend to take up space and are rarely used. Reviewing them honestly allows for identifying what has already completed its cycle. This movement opens space for the present, not for vague expectations.

7. Create rituals to sustain organization

Small daily habits, such as tidying up the counter or returning items to their place, help keep the projects balanced. These rituals consolidate the initial effort and reduce accumulation over time. The projects begin to align with your life rhythm more harmoniously. CASACOR Publisher is a creator of exclusive content, developed by the Technology team of CASACOR from the knowledge base of casacor.com.br. This text was edited by Yeska Coelho.