A virtual playground by London-based studio
Maxim Zhestkov blends
architecture , cinema and music into a bespoke virtual museum where viewers are not spectators, but participants.
Named 'Modules', the new gallery/museum project is a
digital art . The artist's practice revolves around how, in the digital space, we can abandon the
logic of reality and free ourselves from its constraints.
“Gaming platforms have always been a source of fascination for me, and their ability to create immersive and captivating art is often underrated,” says the artist, whose collaborators range from
Google, PlayStation, Adobe, Nokia, Adidas and
BMW , to art platforms and galleries such as
W1 Curates , where Zhestkov exhibited last year, and Unit London, where he will soon have a
solo exhibition .
In the
contemporary art world, the word “immersive” is applied to almost anything that involves a screen and a soundtrack. ‘Modules’ is all about
submerging ; taking the body and mind through an
11-room network of space-age staircases, elevators and corridors.
Zhestkov’s mission for ‘Modules’ is not modest: he hopes it will be the
first step towards “revolutionizing the art world”, in a fusion of
art, technology and
human imagination . "With 'Modules' I have created a
unique platform that allows me to express my creativity, push the boundaries of artistic exploration and redefine the future of artistic experiences," he explains.
