Exhibition at the Jewish Museum of SP celebrates 30 years of Alexandre Herchcovitch

The fashion spotlight is on the Jewish Museum of São Paulo , where the exhibition "Alexandre Herchcovitch: 30 years beyond fashion" delves into the achievements of the renowned São Paulo designer. The exhibition, an ode to creativity and subversion, presents not only a collection of iconic clothes and accessories, but also details of Herchcovitch's career and creative processes . For visitors, the exhibition is a journey through time, from his origins as the son of Jewish immigrants , with a humble childhood and learning to sew from his mother, to his rise to the most prestigious catwalks in the world. Among the highlights is the first skull designed by the designer in 1986, when he was still a teenager, which became his trademark and an object of desire to this day. There is also a selection of looks that marked an era, such as the polyamide jumpsuit for DJ Johnny Luxo in 1993, a bag in the shape of the children's character Hello Kitty and the reissue, made exclusively for the exhibition at MUJ, of 5 looks from the 2012 winter collection that was inspired by the clothing of religious Jews.

Backstage at the Alexandre Herchcovitch Men's show during SPFW with his Winter 2012 collection.

(Rafael Canas/Ag. Fotosite/CASACOR)

More than a retrospective of Herchcovitch’s career, the exhibition is a manifesto. A manifesto for breaking gender norms and for representation in fashion. The exhibition highlights not only her talent as a designer, but also her commitment to inclusion and diversity.

Alexandre Herchcovitch's show during SPFW with the Summer 2003 collection.

(Ag. Fotosite/CASACOR)

Curated by Maurício Ianês , the exhibition runs until September 8th with tickets costing R$20 full price; R$10 half price and free entry on Saturdays. Alexandre Herchcovitch: 30 years beyond fashion Location: Jewish Museum of São Paulo Address: 128 Martinho Prado Street - Sao Paulo, SP Opening hours : Tuesday to Sunday, from 10am to 6pm (last entry at 5:15pm). Exceptionally on Thursdays, opening hours are from 12pm to 9pm (last entry at 6:15pm)

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