The exhibition gathers records of the restoration, maintenance, and socioenvironmental responsibility actions carried out by CASACOR in the Parque da Água Branca before, during, and after the 2025 edition.
Submitted at Nov 18, 2025, 4:00 PM
12,34 (1) (Reprodução/CASACOR)
The exhibition brings together photos, videos, and texts that document the actions carried out in the buildings, gardens, and adjacent external areas, before, during, and after the 2025 edition, which ended in August and was completely dismantled by the end of September. With a visual signature inspired by the architecture of the buildings themselves, the exhibition presents a language that is repeated across all panels, revealing details of CASACOR's meticulous work and its care for historical heritage, sustainability, and relationships with the community.
The rooms and corridors have been specially prepared to host the exhibition with maximum respect and preservation for the utilized space. The initiative has the approval of all competent bodies, as the facades and volumetry of the buildings are protected by the historical heritage councils at the municipal (Conpresp) and state (Condephaat) levels, as well as the centenary trees.
(Reprodução/CASACOR)
A detail that deserves special attention is the colors chosen by the curatorship to bring life to the space. The shades Mar Adentro, Castanha Ribeirinha, and Cabernet have a deep connection with the park and were created from a study conducted by Coral, the sponsoring brand of CASACOR and the Park. The survey revealed a complete palette based on natural pigments that compose the local nature.
The central idea of the exhibition is to bring to public knowledge all the interventions made in the spaces that housed the exhibition, always with the consent of the preservation bodies, the concessionaire Reserva Novos Parques Urbanos, and the Secretary of Environment, Infrastructure and Logistics of the State of São Paulo (Semil), the granting agency of the park.
During the free visit, the maintenance actions taken by CASACOR in the buildings occupied by the exhibition become evident. Care for the gardens and an investment of R$ 3 million in improvements are highlighted, identified from a survey conducted by the Operations area. The work included maintenance and thorough cleaning of the Casa do Fazendeiro and the old Institute of Fisheries, preparing both buildings not only to host the event but also for future occupations.
The recovery actions were extensive: removal of 442 tons of waste, removal of compromised roofing timber, damaged ceilings and panels, disposal of irrecoverable carpets and furniture, collection of over a ton of animal excrement, demolition of walls that compartmentalized the internal spaces, and disassembly of mezzanines that overloaded the slabs.
(Fran Parente/CASACOR)
The structure also received important reinforcements. Portals, beams, and metallic pillars were installed to ensure the integrity of the buildings and their protected facades after the previously approved demolitions of some walls. The roofs underwent a complete reform, with the replacement of timber, repositioning of tiles, fixing of leaks, waterproofing, and installation of a lightning rod system. Specialized companies worked on cleaning the facades, pest control, and rodent control.
In addition, the buildings were adapted to accessibility standards, with the insertion of two elevators and metal ramps, as well as the inclusion of a new internal staircase for escape routes in the Casa do Fazendeiro.
The gardens of the exhibition, where almost centenary trees took center stage, are also highlighted in the exhibition. The panels show that the temporary and reversible changes made by the landscapers did not permanently alter the soil nor damage the protected trees. The new plants were accommodated in pots and, therefore, easily removed after the event. The return to the original condition of the flowerbeds is now visible, proving the commitment to preservation. Furthermore, these spaces reiterated the importance of furniture and art for better utilization of the external areas by park visitors.
CASACOR and the Park also tell the story of the Nest, a space with free access to park visitors and the stage for the Expedition Point project. On weekends, the location hosted a series of activities with specialists on topics such as sensory botany, biomimicry, organic food, design by birds, and the very theme of the city-forest, many of which were followed by experiences in the park.
Atelier Marko Brajovic - Ninho. Projeto da CASACOR São Paulo 2025. (Roberta Gewehr/CASACOR)
The Nest was created to reflect the city-forest concept defended by Atelier Marko Brajovic, the project's author. The wooden structure, mounted in a courtyard at the beginning of the CASACOR 2025 route, represents a vision in which sustainable metropolises are those that can blur the boundaries between natural and constructed projects, the only way to avoid the dissociation between humans and nature.
At the end of the exhibition, the Nest was donated to Reserva Parques, which will decide the location of its future installation. If it remains in Parque da Água Branca, its installation must be approved by the historical preservation councils.
To close the cycle, the exhibition also illustrates the relationship with the community through the donation of materials. CASACOR frequently allocates items to the Instituto Fazendinhando, which promotes social architecture in Jardim Colombo, and to Instituto Lia Esperança, responsible for a community kitchen in Vila Nova Esperança.
Parque da Água Branca (Fran Parente/CASACOR)
In 2025, the donations also directly benefited Parque da Água Branca, which forwarded them to groups and institutions operating on site. Among the beneficiaries are the Instituto da Melhor Idade, which organizes activities for people 50+, the Grupo Escoteiro Tiradentes, aimed at young people to promote teamwork and outdoor living, and the Cat Lovers, an informal group that cares for the park's felines.
In total, about 39 tons of materials were donated, including basic items (sand, soil, gravel), finishes (ceramic tiles, cement boards, wooden panels, laminated panels, glass blocks), sanitary ware (toilets, urinals), and complements (shelves, countertops, shelves, and books).
