Jorge Zalszupin Centenary: three exhibitions pay tribute to the designer in SP

Until September 4, the Museu da Casa Brasileira and Casa Zalszupin join forces to pay tribute to the centenary of the birth of designer Jorge Zalszupin , one of the most successful representatives of the generation of architects who worked, between the 1950s and 1980s, in a unique in the fields of Brazilian design and architecture, in the exhibition " Orgânico Sintético: Zalszupin 100 anos ". Shopping Iguatemi also participates in the celebrations with an exclusive island that exhibits a collection from the event. The festival features never-before-seen items from Zalszupin's collection, which was opened for the first time by ETEL , with the support of museologist Nathalia Reys , in partnership with the designer's family, who conducted in-depth research into Jorge's work. The search revealed works that had never been previously published. , which demonstrate its importance and legacy for São Paulo architecture that goes beyond design, as well as personal items, such as an illustrated joke book.

Brazilian House Museum

The Museu da Casa Brasileira presents new aspects of Zalszupin's work, linked to the high industrial production of the company L'Atelier, the plastic utensils of the Eva series and the series of custom furniture for offices. His work as an architect is also on display here: some buildings constructed on Av. Paulista, downtown São Paulo and the Higienópolis neighborhood are represented in the exhibition. “The furniture on display reveals the rigor and synthesis characteristic of the commitment to mass production and industrial objectivity, without giving up, especially in its initial period, the artisanal tradition of woodworking. This exhibition highlights the intrinsic rationalism of the scale of the works presented, expressing the most public face of his production”, comments Giancarlo Latorraca , technical director of the MCB.

Zalszupin House

Casa Zalszupin , a residence designed by Jorge himself, where he worked and lived for over 60 years, presents a new look at his residential architecture, with curved volumes and thick, white walls, with photos by Nelson Kon and previously unpublished sketches. “Distinguishing itself from the structural pedagogy of reinforced concrete, which characterizes the so-called 'Paulista School' of architecture in the same period, Zalszupin's production seeks references in the empiricism of Scandinavian and Mediterranean constructions, defining a singular poetic path in his residential production” , comments professor Guilherme Wisnik , curator of the exhibition. The organic and artisanal production differs from his work in furniture design, characterized by synthetic and industrial rationalism - which is also presented at the festival through important pieces and sketches. “The exhibition also articulates this production with the sculptural works of Brazilian artists who navigate similar universes”, says Lissa Carmona , CEO of Etel.

Iguatemi Shopping Mall

In addition to featuring some of the artist's furniture, such as a dressing table and a display case, the event also features catalogs and products from L'Atelier and presents the work of Almeida Dale “What world is this?” by Paulo Pires.

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Island Exhibition "Synthetic Organic: Zalszupin 100 years" at Iguatemi São Paulo From August 10th to September 4th, 2022 Brig. Faria Lima Ave., 2232-- Jardim Paulistano, SP Tickets: Free entry Brazilian House Museum From Tuesday to Sunday, from 10 am to 6 pm, except on Friday, which has extended hours until 10 pm Brig. Faria Lima Ave., 2,705 - Jardim Paulistano, SP Near the Faria Lima station on the Yellow Metro Line Tickets: R$20 and R$10 (half-price). Free admission on Fridays Accessibility on site | Bike rack with 40 spaces Zalszupin House Monday to Friday, from 10am to 6pm, and Saturdays from 10am to 2pm Tickets: Free upon prior booking on the website. No parking Information by email eventos@casazalszupin.com