New Zara store impresses with its smart and sustainable architecture
Located in Shopping Pátio Higienópolis, in São Paulo, the store brings a new visual concept with neutral tones, wooden furniture and natural fabrics
By Redação
Updated at Aug 15, 2023, 4:59 PM - Submitted at Aug 16, 2023, 6:00 PM
05 min de leitura
(Divulgação/)
Zara has opened its new 2,000 square meter flagship store at Shopping Pátio Higienópolis , in São Paulo, which features a new visual concept , entirely designed by the brand's architecture team.
(Divulgação / CASACOR)
In it, the clothing items are the main protagonists in a clean environment, predominantly in neutral tones , but with touches of color, in addition to the comfort provided by woodenfurniture and natural fabrics.
(Divulgação / CASACOR)
The unit becomes a reference in Brazil for Zara's new commercial image , based on stores that present an extensive range of fashion proposals, equipped with the most efficienttechnological resources to offer the best customer experience in a sustainable way.
(Divulgação / CASACOR)
(Divulgação / CASACOR)
Sustainability is also present in this project.Among the measures implemented by Inditex , the group to which the brand belongs, to reduce the environmental impact of the flagship , the most notable are efficient refrigeration systems, LED lighting and the use of more sustainable materials.
(Divulgação / CASACOR)
Furthermore, all the wood used in the store, as well as paper products, bags and labels, have internationally recognizedforest certifications , such as the PEFC (Programme for the Endorsement of Forest Certification Schemes) or FSC (Forest Stewardship Council) seals.