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In New York, Louis Vuitton store is lined with the brand's iconic trunks

The brand's flagship store received a new facade and transferred its operations to a temporary one, with sculptures designed by Shohei Shigematsu

By Redação

Submitted at Nov 21, 2024, 1:15 PM

05 min de leitura
In New York, Louis Vuitton store is lined with the brand's iconic trunks
Louis Vuitton has covered its New York flagship store, currently under renovation, with a facade of the brand's iconic luggage and moved its operations into a temporary store displaying sculptures designed in partnership with architect Shohei Shigematsu of OMA.
In New York, Louis Vuitton store is lined with the brand's iconic trunks

(Brad Dickson/CASACOR)

Designed by Louis Vuitton’s in-house team, the luggage façade completely wraps around the building of the New York flagship . The structure simulates six gray trunks of different sizes , stacked in descending order, and pays homage to the brand’s traditional gray Trianon canvas , a lightweight fabric that dates back to the 19th century.
In New York, Louis Vuitton store is lined with the brand's iconic trunks

(Ricky Zehavi/CASACOR)

Details such as handles, locks, rivets and silver hardware are represented, including a giant 2.2-ton handle. The facade features 840 rivets, each engraved with the brand name, and lighting strips highlight the contours of the bags.
In New York, Louis Vuitton store is lined with the brand's iconic trunks

(Brad Dickson/CASACOR)

While the renovation is underway, Louis Vuitton is operating out of a five-story building at 6 East 57th Street , dedicated to men's and women's fashion, a chocolate shop and the brand's first café in the U.S. The building retains its original architecture but has been redecorated with materials such as light wood, cream and brown tones contrasted with exposed concrete.
In New York, Louis Vuitton store is lined with the brand's iconic trunks

(Divulgação/CASACOR)

In New York, Louis Vuitton store is lined with the brand's iconic trunks

(Divulgação/CASACOR)

Additionally, furniture from the main store was repurposed into the pop-up store, aligning with the brand’s commitment to creative sustainability , while new pieces from renowned designers such as Carlo Mollino and Charlotte Perriand were added.
In New York, Louis Vuitton store is lined with the brand's iconic trunks

(Divulgação/CASACOR)

The pop-up storefront is filled with sculptures of a giraffe and an ostrich, as well as a Louis Vuitton-patterned screen and vibrant outdoor pendants.
In New York, Louis Vuitton store is lined with the brand's iconic trunks

(Divulgação/CASACOR)

The renovation of the flagship store could double its size , according to New York Yimby . The temporary store will close after the renovation is complete. "Between the captivating spaces and the playful world of the café, Louis Vuitton 57th Street NYC is a temporary store that aims to leave a lasting impression on New Yorkers and visitors alike," the brand says. Source: Dezeen