IA na Arquitetura: Os Benefícios e Desafios da Era Digital %%page%% %%sep%% %%sitename%%

In recent years, several technological innovations have been making headlines. From Metaverse to ChatGPT, these advances are becoming increasingly common. In this scenario, the discussion about the role of Artificial Intelligence in the era of " digital architecture " – both its advantages and disadvantages – has already taken up a large space in the public debate.

AI project imagines Gaudí's works in contemporary times, by Ariadna Giménez

(Instagram @hsnrgb/CASACOR)

“I believe that one of the developments I have been waiting for the most and that is increasingly becoming a reality is the reduction in the number of clicks required to sketch an idea . In an architecture firm, time is money, the less time you spend on a project, the greater your profit,” says Leonardo Zanatta, an architect on the Forbes Under 30 list.

Projeto de como será o Expresso do Oriente La Dolce Vita /

Render de como será o Expresso do Oriente La Dolce Vita (Divulgação/CASACOR)

But not everything is perfect. Even before these technologies existed in reality, when they were still only seen in films and books, ethical debates about, among other topics, the replacement of professionals by machines are a concern . In architecture, the copyright of images generated by machines is one of the main issues.

(Divulgação)

For many experts, the middle ground is the best path and new technologies should serve as a tool and not as a creative mind. In an article published by Fast Company Brazil, Mauro Cavelletti, architect and Executive Creative Director Latam at Huge, believes that the value of creativity is being reformulated, not destroyed .

(Reprodução/CASACOR)

“The new tools are powerful, seductive, and push us down new paths full of inspiration. Thus, a huge mass of professionals are finding creative paths in AI platforms by adopting new tools in their work processes,” says the expert. In Brazil, for example, optimization through technology for architects has become common through platforms such as Archabox , a system that organizes the library of 3D blocks of products and textures in the cloud. zaha hadid render

Most of these technologies work based on a text command, so the expertise of professionals will continue to be highly valued. Architect Jeferson Branco, winner of competitions such as Archathon, highlights that the need for technical knowledge in complex areas, such as architecture and civil construction, makes the idea of “replacing” professionals unfeasible .

AI should change the direction of architecture, but challenges are still in sight

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